Cheep Chineese Mobile Market
PROLIFERATION OF MOBILE PHONES AND DILEMMA OF BRANDED MOBILE PHONES IN SRI LANKA
Prepared By
N.S.M. Kalideen
Reg.No. PGDIP- D101k12-1
Individual Integrated Assignment (Strategic Level)
June 2012 Examination
Postgraduate Diploma in Marketing
SRI LANKA INSTITUTE OF MARKETING
Contents | Page Number | | | | | | | | | | | | | | | | | | | | | | |
Executive Summary The assignment based on cannibalizing mobile phone in industry between Cheep Chinese Branded Phones on Branded Phones. According to university research the major revenue comes to a mobile company from low end markets which is penetrating by cheep Chinese branded phones.
The assignment provides information and data set of the Demand of branded mobile phones and cheap chineese mobile phone, Micheal Porters Porters 5 force analysis, SWOT abalysis of branded phones and cheap Chinese branded phones, Brand image positioning and features positioning of branded phones and cheap Chinese brand phones and Life cycle of both phones.
To make a fair comparison between branded phones and cheap Chinese branded phones the study brought up to some mobile dealers and consumers to explore their views and perception of branded phones and cheap Chinese branded phones.
The study will ensure all available branded phones and cheap Chinese branded phones are taken in to consideration to get the maximum output of the study. A similar example has shown in the past what has happened to cheep brands
Based on the findings suitable marketing strategies developed to retain the market share by navigating how to develop sustainable advantage in current market. Also what are the entry barriers could be imposed by branded mobiles to prevent cheap Chinese branded phones.
Finally assignment concluded by referring the pros and cons of the study to take management decision to sustainable development of branded mobiles to stop cannibalizing.
A narrow area of
Prepared By
N.S.M. Kalideen
Reg.No. PGDIP- D101k12-1
Individual Integrated Assignment (Strategic Level)
June 2012 Examination
Postgraduate Diploma in Marketing
SRI LANKA INSTITUTE OF MARKETING
Contents | Page Number | | | | | | | | | | | | | | | | | | | | | | |
Executive Summary The assignment based on cannibalizing mobile phone in industry between Cheep Chinese Branded Phones on Branded Phones. According to university research the major revenue comes to a mobile company from low end markets which is penetrating by cheep Chinese branded phones.
The assignment provides information and data set of the Demand of branded mobile phones and cheap chineese mobile phone, Micheal Porters Porters 5 force analysis, SWOT abalysis of branded phones and cheap Chinese branded phones, Brand image positioning and features positioning of branded phones and cheap Chinese brand phones and Life cycle of both phones.
To make a fair comparison between branded phones and cheap Chinese branded phones the study brought up to some mobile dealers and consumers to explore their views and perception of branded phones and cheap Chinese branded phones.
The study will ensure all available branded phones and cheap Chinese branded phones are taken in to consideration to get the maximum output of the study. A similar example has shown in the past what has happened to cheep brands
Based on the findings suitable marketing strategies developed to retain the market share by navigating how to develop sustainable advantage in current market. Also what are the entry barriers could be imposed by branded mobiles to prevent cheap Chinese branded phones.
Finally assignment concluded by referring the pros and cons of the study to take management decision to sustainable development of branded mobiles to stop cannibalizing.
A narrow area of