XYZ Cupcakes is an amateur business, assimilating a wealth of competitive strategies fixated on commercial adaptability and agility for actualizing a loyal consumer base in Towson, MD. We specialize in providing ornamental cupcakes, manifested in a casual atmosphere. We expect to be profitable within our first year of operating in order to reinvest in the company, and expand retail locations by year three. At that time, we anticipate establishing individual partnerships with appointed head chef’s, who will personally invest in their location and be rewarded for profitability. Our forecast for procurement predicts total sales in the summer months will be slightly higher, as more people will be having BBQs and picnics; and highest in November and December, due to the wealth of food-oriented holidays, and desired gift packages. While emphasis in the first year will be on advertising to establish our presence in the area, our company attempts to fulfill two milestones in our retail store within the first three years:…
Market growth is a rise or escalation in the demand for a specific product over a period of time. Market growth can be decreased if the company does not produce a demanding product or service at the reasonable price for the consumer (Business Dictionary, 2012). KFF knows that their specialty food market signifies a modest part of produce sales in Canada. Though, as the public looks to healthier lifestyles and improved eating habits, stores like Kudler will be highly recommended in the Canadian markets. The evidences demonstrate proven growth in the United States market that could translate to similar success in Canada. “Total sales of specialty foods in 2010 were $70.32 billion, with $55.92 billion of sales at retail; Specialty foods represent 13.1 percent of all retail food sales; 76 percent of specialty food manufacturers report sales…
Cheesecake Factory sells sandwiches and salads to steaks to seafood but they highlights are the cheesecake which comes in over varities. I noticed they are a very popular company and they all very successful business been around for years and will continue on being a very good company. The sales they have on the menu are great the also had summaries of things they use to make their food so a lot of people know what they are eating which I think is a very good idea for companies to add to their menu to let others know what they are eating. As well as them advertising their company on Facebook and also Bizmology and other websites to get known. I have done some research on the company and noticed that the restaurant chain reported $1.75 billion in revenue for 2011. The company owns and operates over 170 casual dining restaurants in over 35 states also they have succeeded in creating a unique brand by focusing on a few key aspects of the Cheesecake Factory dining experience. But I also noticed that every cheesecake factory has their own way they menu are but all the menus are uniquely designed. To me I feel like the company sells fresh food and well…
Maple Leaf Foods (MLF), a result of many mergers and amalgamations, has been in Canada for over 100 years. Its operations focus on three core areas: meat products, agribusiness and bakery products. The meat product group is the largest, with sales to about $2.5 billion in 2000. Each business is made up of independent operating companies (IOCs), with each IOC run by a president and encouraged to follow a common set of values. Efforts are underway to optimize vertical coordination of the IOCs. A major concern for the meat product division is the loss of market share in the hot dog industry where average price per kilo is increasing while volume sold by MLF is decreasing.…
The U.S. fast-food industry is expected to generate total revenues of $184.0 billion in 2010, which is equal to a 0.32% share of the economy. Over the next five years (2010 to 2015), the revenue for the industry is expected to grow at a rate of 2.5% per year to $208.2 billion (Appendix 1 – Table 1). Due to the projected improvement of the domestic economy, the number of establishments and the number of enterprises are forecasted to increase at a rate of 1.7% and 1.3% per year, respectively. This means that new entrants will enter the market at a slower rate than the existing fast-food chains increase their branches (IBISWorld, 2010).…
GENERAL: 1. Demographic: Population size (O): potential increase in US; Age structure: mainly servicing adult between 18-49 years old; Geographic distribution (O): 39 states in the US, 1 in British and 2 in Canada; Ethnic Mix: N/A; Income Distribution: medium or high income (Customers willing to pay the premium). 2. Economic (T): stagnate, increasing food cost price (demotic 3.9%, global 37%) and customers’ dwindling budgets. 3. Political (T): ICE shifts its focus; PETA asked to use CAK; definition of healthy food. 4. Sociocultural (T): Higher wage for CIW. 5. Technological: Prevailing Social media (O); Tortilla grill machine (T). 6.Global: Cultural differences for new stores (T) in international markets. 7. Physical Environment: N/A.…
The agency can see that 71.8 percent of the population (in Ontario) consists of people who visit Swiss Chalet restaurants, which is also the region that has the most visitors of Family Restaurants in general. However, Ontario has the lowest Brand Opportunity out of all of the regions. the chart also shows, Quebec has the highest brand opportunity for Swiss Chalet, although their percent of family restaurant goers is relatively low. If the agency looks at Atlantic Canada, Ontario and Alberta in terms of Category and Brand Development index, it is clear to see that consumers are more likely to visit family restaurants in these regions and are more…
There is a growing affinity for Western-style products and way-of-living and it has potential to bring in strong revenues. Singapore has a per capita beef consumption of 71.1 kg with a population of around 4 million. Its urbanization rate is 100% which tops all countries and has a per capita GDP of $28,100. It has a highly developed market-based economy and is the 5th wealthiest country in the world in terms of GDP (PPP)…
The Cheesecake Factory(CF), which first went public in September 1992, is a strong player in the full-service restaurant industry. It is one of the fastest growing restaurant chains with over 85 restaurants nationwide. Cheesecake Factory currently has 51.824 million common shares of stock outstanding with a market value that fluctuates around $40-$45 per share. Since turning public, the restaurant has thrived because it has successfully been able to increase sales and net income annually, produce healthy profit margins, and provide a sound return on equity for its shareholders. The Cheesecake Factory is unique in that it has maintained a Debt to Capital Ratio of 0% since turning public. The restaurant chain does not have any outstanding debt! In comparison to other full service restaurants in the industry, Cheesecake Factory has historically reported higher operating revenues, net income and return on assets. The numbers for this restaurant are optimistic. As long as Cheesecake Factory continues to…
Due to the regulatory forces the dairy market very competitive, especially in Canada. This competitive environment requires Saputo to be very cost cautious in order to compete with its competitors and stay in the market. The price competitive setting leaves little room for margins, which requires companies to become efficient in their operations. The regulatory and competitive aspects might also cause companies to operate worldwide and to enter new markets in order to expand their operations and make significant profits. It also forces companies, like Saputo, to be innovative and find better solutions to boost their operations and gives an incentive to invest money into new…
When real life examples like this one are examined closely, an economics student is better able to grasp concepts like scarcity, supply and demand, and competitive advantage. Along with our textbook, Cocktail Economics, I will illustrate these concepts in the Dairy Industry by sighting two CBC News articles. One is “Butter Shortage in Canada due to consumer Shift…
The main issue at hand is whether the purchasing decision of a soft-serve ice cream machine will prove to be profitable. There are two options for this purchase; new machine with triple-head, used machine single-head. They both their pros and cons:…
Snow Cone Haven is a new organization in the shaved ice and smoothie industry. The operating environment can be broken out into three categories: remote environment, industry environment, and external operating environments. The remote environment does not affect the operating situation of any organization but economic, social, political, technological, and ecological factors that originate beyond the operating situation presents firms with opportunities, threats, and constraints. Economic trends in the proposed market areas are relatively stable. The level of disposable income has remained fairly stable and appear to have been unaffected by economic conditions based on spending over the holiday season. Snow Cone Haven should perform quite well from a social environmental factor because of the product being sold. Snow cones will appeal to all market segments, and will be a more healthy option then ice cream.…
Gawande makes an interesting argument suggesting that the U.S. health care system can improve the quality, efficiency, and cost of care by adopting The Cheesecake Factory’s standardized and quality control approach to food delivery and management. According to this approach, Gawande suggests that a standardized health care conglomerate will foster consistent care that reduces medical mistakes and wasteful use of resources, as well as increase the use of best practices across the organization. However, the idea of standardization of care may be commonly rejected by doctors. Unlike food management, the practice of medicine often requires customization. For example, medicine must be prescribed based upon a patient’s medical history, such as allergies, pre-existing and at-risk conditions, and existing drug regime. In addition, standardization often describes a consistent way of repeatedly doing something. Because of this glass ceiling effect, doctors may be inclined to reject standardization as it degrades their self-worth and autonomy. Undoubtedly, there will be cases that require doctors to provide customized care, but the assembly line approach to medicine as connoted by Gawande lacks fluidity and may not resonate with leaders in the field, especially by doctors who are the backbone of the U.S. health care delivery system.…
Arthur Manuel’s Unsettling Canada, A National Wake Up Call is absolutely inspiring and a must read for all Canadians as they go through the discoveries of colonization policies, legislations and unfair treatment of Indigenous land and peoples. This book completely resonated with me as I feel the necessity to settle Indigenous title and rights has been long overdue and the imperative requirement for all to live lightly on the land. Unsettling Canada has substantial value as a pertinent text worth examining based on both past and present grassroots organizations who take action for Indigenous sovereignty and rights.…