Mktg 485

CORPORATE OBJECTIVES, TACTICS & IMPLEMENTATION STRATEGY XYZ Cupcakes is an amateur business, assimilating a wealth of competitive strategies fixated on commercial adaptability and agility for actualizing a loyal consumer base in Towson, MD. We specialize in providing ornamental cupcakes, manifested in a casual atmosphere. We expect to be profitable within our first year of operating in order to reinvest in the company, and expand retail locations by year three. At that time, we anticipate establishing individual partnerships with appointed head chef’s, who will personally invest in their location and be rewarded for profitability. Our forecast for procurement predicts total sales in the summer months will be slightly higher, as more people will be having BBQs and picnics; and highest in November and December, due to the wealth of food-oriented holidays, and desired gift packages. While emphasis in the first year will be on advertising to establish our presence in the area, our company attempts to fulfill two milestones in our retail store within the first three years: * Outdoor Cafe Seating * Integrating a Full-Service Coffee & Tea Bar Our corporate objectives substantially prepare to simultaneously meet financial plan requirements, in addition to area tapestry segments, through: 1. Within 3 Months of Opening: Establish a working storefront & vending truck. 2. Every 6 Months: Update menu offerings which uniquely and innovatively differentiate brand. 3. By End of Year 2: Expand sources of revenue by integrating catering events which may be capitalized upon by our mobile truck; escalating entry into beverage product breadths, and market-developing through cupcake price line extensions. 4. Within 3 Months of Opening: Overall sales capture 30% of established target audience. 5. Within 6 Months of Opening: Possess minimum of 85% positive feedback rate; monitored through incremental marketing metrics (CPM). 6. By End of Year