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Mktg 420 Ex 2

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Mktg 420 Ex 2
Final Exam Study Sheet
Marketing 420

Chapter 9
Question 1
0 out of 0.5 points Many service providers are offering blockers that greatly reduce an advertiser’s ability to get these types of advertisements onto a users screen.
Answer
Selected Answer: [None Given]
Correct Answer: popups. Question 2
0 out of 0.5 points Which of the following is (are) true of click fraud?
Answer
Selected Answer: [None Given]
Correct Answer:
Not only is it annoying and costly, it is illegal.
Question 3
0 out of 0.5 points As the Internet has changed—becoming a legitimate option for advertisers—which of the following is likely to happen?
Answer
Selected Answer: [None Given]
Correct Answer:
All of these statements about the changing role of the Internet are true
Question 4
0 out of 0.5 points The Internet is comprised of computers from a variety of sources. Which of the following is not one of these sources?
Answer
Selected Answer: [None Given]
Correct Answer:
Personal
Question 5
0 out of 0.5 points A ‘mash-up” is
Answer
Selected Answer: [None Given]
Correct Answer: a combination of one or more websites into a single site like Chicagocrime.org
Question 6
0 out of 0.5 points One difference between a banner advertisement and a corporate home page is that
Answer
Selected Answer: [None Given]
Correct Answer: a banner advertisement is a paid advertisement that is placed on a site driven by editorial content.
Question 7
0 out of 0.5 points Streaming video and audio is a technique that sometimes uses:
Answer
Selected Answer: [None Given]
Correct Answer: film clips or webisodes inserted into Rich Media online ads
Question 8
0 out of 0.5 points Which of the following is a strong advantage of the World Wide Web:
Answer
Selected Answer: [None Given]
Correct Answer:
24-hour availability.
Question 9
0 out of 0.5 points Accomplishing the objective of having repeat
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