mkt 431
Syllabus
School of Business
MKT/431 Version 1
Small Business Marketing
Schedule:12/04/2013 - 01/15/2014
Campus: PUERTO RICO CAMPUS
Group ID: BS0613WE
3 Credits
36 Contact Hours
Copyright © 2009 by University of Phoenix. All rights reserved.
Course Description
Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
• University policies: You must be logged into the student website to view this document.
• Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Course Materials
Schindehutte, M., Morris, M. H., & Pitt, L. F. (2008). Rethinking marketing: The entrepreneurial imperative. Upper Saddle River, NJ: Prentice Hall.
All electronic materials are available on the student website.
Week One: Finding the Opportunity: Trends and Market Conditions Details Due Points
Objectives 1.1 Evaluate market trends relevant to a small business venture.
1.2 Evaluate market conditions for a small business opportunity.
1.3 Identify a business opportunity that can be satisfied by a product or service.
Readings Read Ch. 4, 5, 8, & 10 of Rethinking Marketing: The Entrepreneurial Imperative.
Review this week’s Electronic Reserve Readings. 12/04/13
Participation Participate in class discussion. 12/04/13 2
Learning Team Instructions Create the Learning
School of Business
MKT/431 Version 1
Small Business Marketing
Schedule:12/04/2013 - 01/15/2014
Campus: PUERTO RICO CAMPUS
Group ID: BS0613WE
3 Credits
36 Contact Hours
Copyright © 2009 by University of Phoenix. All rights reserved.
Course Description
Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
• University policies: You must be logged into the student website to view this document.
• Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Course Materials
Schindehutte, M., Morris, M. H., & Pitt, L. F. (2008). Rethinking marketing: The entrepreneurial imperative. Upper Saddle River, NJ: Prentice Hall.
All electronic materials are available on the student website.
Week One: Finding the Opportunity: Trends and Market Conditions Details Due Points
Objectives 1.1 Evaluate market trends relevant to a small business venture.
1.2 Evaluate market conditions for a small business opportunity.
1.3 Identify a business opportunity that can be satisfied by a product or service.
Readings Read Ch. 4, 5, 8, & 10 of Rethinking Marketing: The Entrepreneurial Imperative.
Review this week’s Electronic Reserve Readings. 12/04/13
Participation Participate in class discussion. 12/04/13 2
Learning Team Instructions Create the Learning