New Product Invented: Nom'Nom Cupcake
I. Background of the Study
Nom’Nom cupcake is made for people who are fond of eating sweets such as cupcakes but also considering their diet and their health. So we have decided to arrive to an idea to have it a little bit of a twist. We combined fruits and vegetables in our cupcakes not just for a satisfying taste but also for good health benefits it can give to our bodies.
We, group of students, made this not just for the kids but also for teenagers as well as for adults. We, group of students, are selling our product for ages 4 to 12, teenagers ages 13 to 19, and also adults. For kids, they can feel a satisfying taste for its real fruit and vegetable bits. For teenagers and for adults, they don’t need to worry for their diets because we have the ingredients which contain L-Carnitine which is a good basis for reducing cholesterol and unwanted fats.
We end up selling this to the majority. It’s not just a satisfying and healthy snack but also an affordable one.
II. Current Marketing Situation
Nom’Nom Cupcake was founded a month ago by group of students who are currently taking Business Management at Ateneo de Davao University. Cupcake has been their personal favourite and is willing to have their own taste of cupcake which they will be sharing it to the majority by selling. Competition of our product is not a joke. We have a bug competitive advantage against big and famous companies. To gain a market share, the group must be able to target specific consumers that deliver benefits to each person who is going to avail the product. Marketing Description
Nom’Nom Cupcake targets consumers at any generation. Nom’Nom Cupcakes offers affordable snack at an advantage of being healthy. This will also allow consumers to have the eagerness in buying products that are not still in fame but they’re rest assured that they are going to trust and believe in this product.
Nom’Nom Cupcake might seem very common but we have a lot of twist in our
Nom’Nom cupcake is made for people who are fond of eating sweets such as cupcakes but also considering their diet and their health. So we have decided to arrive to an idea to have it a little bit of a twist. We combined fruits and vegetables in our cupcakes not just for a satisfying taste but also for good health benefits it can give to our bodies.
We, group of students, made this not just for the kids but also for teenagers as well as for adults. We, group of students, are selling our product for ages 4 to 12, teenagers ages 13 to 19, and also adults. For kids, they can feel a satisfying taste for its real fruit and vegetable bits. For teenagers and for adults, they don’t need to worry for their diets because we have the ingredients which contain L-Carnitine which is a good basis for reducing cholesterol and unwanted fats.
We end up selling this to the majority. It’s not just a satisfying and healthy snack but also an affordable one.
II. Current Marketing Situation
Nom’Nom Cupcake was founded a month ago by group of students who are currently taking Business Management at Ateneo de Davao University. Cupcake has been their personal favourite and is willing to have their own taste of cupcake which they will be sharing it to the majority by selling. Competition of our product is not a joke. We have a bug competitive advantage against big and famous companies. To gain a market share, the group must be able to target specific consumers that deliver benefits to each person who is going to avail the product. Marketing Description
Nom’Nom Cupcake targets consumers at any generation. Nom’Nom Cupcakes offers affordable snack at an advantage of being healthy. This will also allow consumers to have the eagerness in buying products that are not still in fame but they’re rest assured that they are going to trust and believe in this product.
Nom’Nom Cupcake might seem very common but we have a lot of twist in our