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Mktg522 Course Project
Running head: K GIRLS TASTY TREATS MARKETING PLAN

K Girls Tasty Treats Marketing Plan Keller Graduate School of Management – Online MM522 February 2011

Final Draft

Executive Summary K Girls Tasty Treats is a locally based, family owned bakery that will create, bake, and customize scrumptious and healthy homemade baked goods with delivery service to the greater Sacramento area. The company mission statement is:

K Girls Tasty Treats will provide top quality desserts at affordable prices, with dazzling world class customer service, (with a smile), reliability, and a guarentee of freshness – always.

K Girls Tasty Treats will become the go-to vendor of choice for consumers in the greater Sacramento area for scrumptious and healthy homemade baked goods with optional delivery or sit-down service. K Girls Tasty Treats will determine the target market for their products based on market segmentation and average household income. The strengths, weaknesses, opportunities and threats will be indentified so that planning and preparations can be made to address each individual issue and opportunity before it arises. As a new business, it is imperative that K Girls Tasty Treats has identified the current weaknesses and threats which could potentially cause problems or be a threat to the overall success of the business. Identifying the specific target market is a crucial step in any marketing plan. The first step is to identify the problem, and then secondly illustrate how the proposed product or service will solve this problem for consumers. It must be easily identifiable so that the target market can clearly understand how the product and service would be beneficial. At the end of the day, K Girls Tasty Treats wants to be the answer to their customers’ every want and need. In any industry there will always be competition and substitutes, but as the saying goes,



References: Building a brand an Emerald guide. (2004). Bradford, England: Emerald Group Publishing. Chambers, L. (2002). Credibility marketing build your business by becoming a recognized expert (without investing a lot of time or money). Chicago, Illinois: Dearborn Trade Publishing. Danziger, P. N. (2006). Shopping: why we love it and how retailers can create the ultimate customer experience. Chicago, Illinois: Kaplan Publishing. Foss, B., & Stone, M. (2001). Successful customer relationship marketing new thinking, new strategies, new tools for getting closer to your customers. London, England: Kogan. Hughes, A. M. (2003). The customer loyalty solution what works and what doesn 't in customer loyalty programs. New York: McGraw-Hill. Kotler, P. (2009). Marketing management (13th edition). Upper Saddle River, New Jersey: Prentice Hall. Lesonsky, R., & Anderson, L. (2001). Start right Entrepreneur magazine 's 103 start-up marketing tips. Irvine, California: Entrepreneur Media. Marketing to Women Quick Facts. (2009). http://she-conomy.com/report/facts-on-women/ Parmerlee, D Stiff, D. (2006). Sell the brand first: how to sell your brand and create lasting customer loyalty. New York: McGraw-Hill.

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