Argumentative Essay On Smallcakes Marketing Plan

Smallcakes has connected with its customers with a slogan “Maybe a Cupcake Will Help?” Over countless of years Smallcakes have become a successful company because it knows its customers. They did this by implementing a wonderful store layout and understanding their customer’s needs. For the last two days, I observed my surroundings involving the store layout. First I had to answer a couple of questions, what made it this company attractive, and lastly why were customers buying their product? Smallcakes layout is medium-size regardless of the lack of size available; Smallcakes use their great customer to help influence their customer’s behavior. Soon as you walk in you see four to five tables with four to each table. As you proceed to walk towards the counter, you are delighted with great customer service from each employee. On the countertop, you will visual see a several
different variety of cupcakes. This key marketing strategy helps their business sell their product to their targeted customers. In addition, to their marketing strategy has to be the location. Located in downtown mesquite, they are next to a Mesquite Fine Center and a Mesquite Community Theatre. These two organizations are more likely to buy cupcakes for the children they mentor. This helps the company build a business, because the kids go back and tell their parents causing a chain reaction spreading positive news about an up growing small retail business. The only recommendation I would say that Smallcakes should improve and expand on their online marketing.
The only reason why I knew about this place, because I was driving around downtown Mesquite looking for a place that sells swimming pool accessories. Smallcakes can improve their online marketing to generate more customer flow and increase their profit. Online marketing is making it easier for a small retail company like Smallcakes to announce to their customers about new product, special events/discounts, and other news involving the community. This quick and easy access can put them ahead of their competition. Using marketing research to collect primary data, offers effective ways for gathering information about people…. (Longenecker, 2010). Social networking is becoming more of an essential usage in the average person life. Social media platforms such as Facebook, Twitter, and Instagram are website people use to keep Smallcakes connected with family and friends. These websites can give Smallcakes the necessary data it needs to keep improving their customer
satisfaction. Social networking sites have caused an impact on and for the society by promoting and advertising to communicate with people. From my point of view, once Smallcakes finds a method to improve their online marketing they can see an increase in customers and profits. Although this is, my observation Smallcakes is a successful company in its own rights. After speaking to the employees there, they like their relationship they have with the local communities. This store seems satisfied with the traditional word of mouth method. Even with social media platforms, they are comfortable with their marketing tactics. However, once you visit Smallcakes it you will leave this store with great customer satisfaction.