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Breadtalk
Strategies and Initiatives

The hallmark of BreadTalk is our spirit of innovation and this applies not just to our offerings but also our business approach. During the year, we introduced a new bakery model called BreadTalk Transit, positioned as a quick stop for customers on the go. By keeping some of the backend processes at the central kitchen, BreadTalk Transit outlets require only an average of 400 sq ft or about half the space of the usual BreadTalk outlet model. At the same time, its open baking area on-site maintains the quality, freshness and variety of the products.

จุดเด่นหนึ่งของ Breadtalk ก็คือการนำนวัตกรรมใหม่ๆมาประยุกต์ใช้ในการผลิตและการบริหารงานซึ่งล่าสุดนั้น บริษัทได้มีการเปิดจุดบริการลูกค้าแบบใหม่ซึ่งเน้นการบริการที่สะดวกรวดเร็วแก่ลูกค้า โดยจะเป็นศูนย์บริการที่ทำการขายเพียงอย่างเดียวเท่านั้นส่วนผลิตภัณฑ์จะส่งตรงมาจากส่วนกลาง จุดบริการรูปแบบใหม่นี้ใช้พื้นที่เพียง 400 ตารางฟุตซึ่งเป็นเพียงครึ่งหนึ่งของจุดบริการหลักทั่วไป แต่ยังคงซึ่งคุณภาพ ความสดใหม่และความหลากหลายของผลิตภัณฑ์

BreadTalk Transit requires a leaner staff strength on-site, increases productivity and allows for more versatility when sourcing for retail space. It is therefore an efficient model for rapid expansion of the BreadTalk brand.

จุดบริการรูปแบบใหม่นี้จำเป็นจะต้องใช้พนักงานที่มีคุณภาพสามารถทำงานได้หลากหลายในพื้นที่จำกัด จุดบริการรูปแบบใหม่นี้จึงเป็นโอกาสอันดีที่จะช่วยให้การเติบโตของกิจการเป็นไปได้อย่างรวดเร็ว

In another novel concept introduced during the year, we launched our first 4-in-1 retail space at Serangoon Nex, Singapore. Self-contained within a 4,400 sq ft space are a RamenPlay, BreadTalk, Toast Box and The Icing Room. Presented as a family, this concept showcases our brands in a very distinct and prominent light, strengthening their brand presence. In addition, we reap significant financial benefits in the form of cost savings due to shared expenditure, such as setup costs.

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