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China Toys and Games Market to Reach Usd 70,302 Million by 2017: Ken Research

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China Toys and Games Market to Reach Usd 70,302 Million by 2017: Ken Research
China Toys and Games Market to reach USD 70,302 million by 2017: Ken Research
Increasing popularity of mobile and social games to spur future growth New Delhi: 07/19/2013- The role of toys and games has transitioned from parenting to tools of child learning and development. Parents nowadays are pre occupied with their professional life and hence, the role of toys and games has become more important. Toys and games play a crucial part in child’s development and increasing their overall proficiency. This has helped in the growth of toys and games market in China. Large variety of toys and games are available in China toys and games market presently. Construction and building toys and massively multi player online role playing games are the most popular categories of toys and games in China. China is a gigantic market for toys and games. It is the largest toys manufacturer in the world with approximately 80% of the toys exports in the world being exported from China. The key growth drivers of this market are small size of families, significantly rising population and a growing affluence of the Chinese people. With the rising income levels and improvement in the quality of life, the demand for toys among the Chinese people have transformed. There is a shift from traditional, battery-operated toys, construction sets and decorative toys towards unique and innovative electronic toys, intelligent and educational toys as well as plush toys and decorative fabric toys. The market is driven by established retails and more consumers with high disposable income in the tier one markets as compared to the tier two and three markets. The overall toys and games market in China have will reach USD 70,302.9 million in 2017 registering a CAGR of 26.0% during 2013-2017. According to the research report, it is expected that traditional toys in China will undergo fundamental changes in the future. In future, toy designers will add modern elements to traditional toys in order to give them

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