Chiquita Brands International Case Ques
1. In 1994, Keith Linder has some problems. What are they?
2. Exactly what is the EU Policy? And how does it promise to affect Chiquita?
3. Why does the EU have this policy? What it is designed to do?
4. Whatever your view of Lindner’s situation in 1994, the harsh reality is that he and Chiquita are stuck in a difficult situation. If you are Lindner, what are you going to do to improve your company’s problem?
2. Exactly what is the EU Policy? And how does it promise to affect Chiquita?
3. Why does the EU have this policy? What it is designed to do?
4. Whatever your view of Lindner’s situation in 1994, the harsh reality is that he and Chiquita are stuck in a difficult situation. If you are Lindner, what are you going to do to improve your company’s problem?