Church's Chicken Swot Analysis Essay
Unit VI SWOT Analysis
By
Dwayne Q. Clark, Sr.
Columbia Southern University
SWOT Analysis for Church’s Chicken
This analysis will identify the strengths, weaknesses, opportunities, and threats for a Church’s Chicken franchise. As part of an actual analysis, I would have the shift managers take part in this process since they would have more of a direct impact on the direction of this franchise.
Strengths
The most important piece of any company’s success is to offer a quality product. One of the more noticeable strengths of the Church’s franchise is its menu price in comparison to its rival competitor, Popeye’s. Geographically, Church’s franchises are (mostly) located in lower-income parts of cities, which attract customers …show more content…
It is nearly nightfall, and I can tell that there is potential crime surrounding the establishment. I have not noticed many police units patrolling the area, and this location is near the interstate. There may be unwritten rules that lead local police to believe that state highway
patrol cars will frequent establishments this close to the major roadways. Less than two miles from here, there is another restaurant specializing in the sale of chicken. The gas stations across the street appear to be a hangout more than it is a place of business. The dim lighting in the outside area is a bullseye for potential robbers. In my opinion, there aren’t enough security cameras inside, and I am unsure of the quality of the few in place. The drive-thru is located behind the building, out of sight from the main road, but clearly visible from the side street. If a customer is not paying attention, they can be approached without detecting the intruder. New restaurants opening in the area have threatening potential because they take customers away from this establishment. The company who supplies the franchise can pose a threat if they raise their prices for any reason, causing the franchise to have to raise theirs. Lastly, a threat (from a manager’s prospective) is the possibility of employees quitting without warning. This immediately causes the company to lose money because people do not like to wait for “fast
By
Dwayne Q. Clark, Sr.
Columbia Southern University
SWOT Analysis for Church’s Chicken
This analysis will identify the strengths, weaknesses, opportunities, and threats for a Church’s Chicken franchise. As part of an actual analysis, I would have the shift managers take part in this process since they would have more of a direct impact on the direction of this franchise.
Strengths
The most important piece of any company’s success is to offer a quality product. One of the more noticeable strengths of the Church’s franchise is its menu price in comparison to its rival competitor, Popeye’s. Geographically, Church’s franchises are (mostly) located in lower-income parts of cities, which attract customers …show more content…
It is nearly nightfall, and I can tell that there is potential crime surrounding the establishment. I have not noticed many police units patrolling the area, and this location is near the interstate. There may be unwritten rules that lead local police to believe that state highway
patrol cars will frequent establishments this close to the major roadways. Less than two miles from here, there is another restaurant specializing in the sale of chicken. The gas stations across the street appear to be a hangout more than it is a place of business. The dim lighting in the outside area is a bullseye for potential robbers. In my opinion, there aren’t enough security cameras inside, and I am unsure of the quality of the few in place. The drive-thru is located behind the building, out of sight from the main road, but clearly visible from the side street. If a customer is not paying attention, they can be approached without detecting the intruder. New restaurants opening in the area have threatening potential because they take customers away from this establishment. The company who supplies the franchise can pose a threat if they raise their prices for any reason, causing the franchise to have to raise theirs. Lastly, a threat (from a manager’s prospective) is the possibility of employees quitting without warning. This immediately causes the company to lose money because people do not like to wait for “fast