Cialdini Characteristics

The module on Logic, Persuasion and Influence talks about how a person can persuade and how people can be influenced into doing something for another with credible logical reasoning both in the work place and in personal interactions. In groups of four, six key characteristics mentioned by Robert Cialdini were explored and then discussed as a whole in class.
These characteristics include liking; where in order to influence behaviour patterns, you have to at the least try and like the person you are interacting with. Building a good rapport with someone is the key in keeping a positive and fulfilling relationship. Two main aspects of liking as mentioned by Cialdini are similarity and praise. Secondly, reciprocity is also favoured, as the name