1.1 Background of CIMB Group
CIMB Group is Malaysia’s second largest financial services provider which is listed on Bursa Malaysia through Bumiputra-Commerce Holdings Berhad (BCHB).In 2004, they began the process of creating a strong and competitive universal bank anchored by Commerce International Merchant Bankers (CIMB), the region’s largest investment bank. Leveraging on our brand and management, the company undertook four strategic acquisitions worth RM12.8 billion:
• To customers, we want to be your bank of choice
• To employees, we want to be your preferred employer
• To shareholders, we want to be the bank that you accord the highest premium
The companies have also recently announced an internal reorganization of BCHB to consolidate BCHB’s insurance and Indonesian banking operations into CIMB Group.In just 2 years, CIMB transformed itself from Malaysia’s no. 1 investment bank into a regional universal banking group. CIMB Group has grown from staff strength of 1,000 in Malaysia to 20,000 in 12 countries while our market capitalization has increased from RM6.3 billion to RM19.5 billion. The Group’s total assets grew from RM14.7 billion to RM155 billion with a further RM18 billion being third party funds under management.
The company believes that customers want comprehensive and seamless service which meets the entire spectrum of their financial needs. Hence CIMB Group now has a full range of financial products and services, both conventional and Islamic, enabling us to serve everyone. The customers come from all walks of life in Malaysia as well as throughout the region which are large regional corporations, domestic listed companies, entrepreneurial start-ups, high-net worth individuals, pensioners and children.
The company also connects to their customers through three brand entities which are CIMB (investment bank), CIMB Bank (consumer bank) and CIMB Islamic (which operates as comprehensive parallel bank within the Group).