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Cirque Du Soleil

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Cirque Du Soleil
Cirque du Soleil
Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis?
The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats.
The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added form of entertainment along with the various circus acts. Electric lights and moving pictures also added to the magic of the circus. * A series of ‘educational entertainments’ featuring people and historical montages from around the world. * The expansion of railways made it easier for the group to tour the country. This also reduced the travel time considerably. * Construction of arenas also facilitated to put on shows in a easier manner i.e. Larger seating population, shows during any season etc. * The animals which were part of show were also made to march from the railway station to the performance site.
Industry Analysis:
Most touring companies were regional companies were privately owned and range in size from 15 to 80 performers. Most of the appreciative audiences were from small cities and towns.
Q2. What were the factors the traditional circus competed on? What would you like or dislike about traditional circus.
Factors which traditional circus competed on: * The 3 ring format had enormous importance in circus industry. * The skills and artistry of a performer, the major 3 ring circuses continued to pursue the biggest name acts. * The traditional circuses competed on communicating the quality of their acts through media. * Maintaining the excitation around the circus. * Core workforce * Marketing the circus into towns * Performers themselves were significant components of the industry.

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