Clever's Food Advertisements Affecting Childhood Obesity

One of America’s most popular controversies are about the child obesity rate; it grows more and more every year! This problem is associated with marketers selling their food products, more and more fattening snacks are filling front row shelves in stores. Clever food advertisements influence kids to buy their products, creating a pathway to an unhealthy life.

Creative marketers’ food advertisements are one way to affect children’s health. This article states, “In a survey of 3,342 youths aged between 15 and 23, researchers found that a higher percentage of obese and overweight participants identified with fast food ads,” This quote describes that many obese and overweight people were associated with fast food advertisements. Food advertisements are effective enough to change people’s health. The unhealthy food sold can change the way people live. Another
One article states, “Babies as young as six months old can form mental images of logos and mascots - and brand loyalties can be established as early as 2,” This explains how using brands with logos and other characters, toddlers can memorize and remember certain products. Logos can help people become more familiar with products. People will want to come back and buy more of the same product if they know what it looks like and want it tastes like if they’ve already had it before. My final quote says, “Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior,” Advertisers use different ways to attract children to their products. By first grabbing their attention, brand names and logos can be simply remembered. As they grow older, the choices of what to buy and eat are based on what they see on advertisements. Marketers invest their money on advertisements that will lure in potential future buyers and loyal members for their