Anchors begin to coin their own terms, similar to the way advertisers create new words in order to sell their products. A popular phrase news anchors use is “global cooling,” where they contradict the idea of global warming by insisting that the Earth’s climate is actually cooling. They cite fierce snow storms to support these claims, and invite the viewer to ponder on whether or not the weather seems cold (Media Matters). The genius in this is that it invites the viewer to make observations; the audience feels they can contribute and observe climate change, or the lack-there-of, first-hand. “A major problem in recognizing climate change as a big problem is that people cannot directly experience it. This explanation…is based on human psychology. Human psychology is probably the most important source of climate denialism. Short-term thinking, self-deception, and the unwillingness to sacrifice achieved goods are all human vices” (Trygve). In fact, weather and climate are completely different animals. The common person has a hard time distinguishing the difference between weather and climate due to the lack of direct observation on climate, since it is measured on average over time. In fact, an increase severe storms and intense weather conditions are a side effect of advancing global warming (Riebeek). The overall condition of the climate cannot be observed in a few snowy days. When news anchors bring up snow storms and cold weather, they are exploiting this scientific illiteracy on climate
Anchors begin to coin their own terms, similar to the way advertisers create new words in order to sell their products. A popular phrase news anchors use is “global cooling,” where they contradict the idea of global warming by insisting that the Earth’s climate is actually cooling. They cite fierce snow storms to support these claims, and invite the viewer to ponder on whether or not the weather seems cold (Media Matters). The genius in this is that it invites the viewer to make observations; the audience feels they can contribute and observe climate change, or the lack-there-of, first-hand. “A major problem in recognizing climate change as a big problem is that people cannot directly experience it. This explanation…is based on human psychology. Human psychology is probably the most important source of climate denialism. Short-term thinking, self-deception, and the unwillingness to sacrifice achieved goods are all human vices” (Trygve). In fact, weather and climate are completely different animals. The common person has a hard time distinguishing the difference between weather and climate due to the lack of direct observation on climate, since it is measured on average over time. In fact, an increase severe storms and intense weather conditions are a side effect of advancing global warming (Riebeek). The overall condition of the climate cannot be observed in a few snowy days. When news anchors bring up snow storms and cold weather, they are exploiting this scientific illiteracy on climate