The initial communication ethics category discussed by Arnett et al is democratic communication ethics. The definition supplied correlates to the traditional political view of democracy. ‘‘Democratic Communication Ethics are based on a public ‘process’ ethic, an open airing of diverse opinions and control by majority vote’’ (Arnett, 1987, p. 46). A “‘public’ process for forging mass collaboration on ideas, customs, and rights’’ (Arnett, p. 48).
This article iterates the notion of informed choice and its importance in the use of communication in a democratic public. The ethical use of communication in a democracy holds great importance for a fair and just political landscape. Public debates, social responsibility and the balanced journalistic reporting as well as freedom of speech and opinion all are features of democratic communication ethics. Although other categories of communication ethics focus on what is fair and just as well as multiple figures engaging in the communicative process, democratic communication ethics focus on accurately and ethically reflecting ones own standpoint which is engaged with by a public/s in order to make an informed choice, however “democratic communication ethic enters a postmodern world of difference with a reminder to not discount the other or the other’s
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