Coca Cola Case Study
center23002311409410012100center300003017520CASE STUDY ON THE COCA COLA COMPANYASSIGNMENT 2: STRATEGIC MANAGEMENT
9410036300CASE STUDY ON THE COCA COLA COMPANYASSIGNMENT 2: STRATEGIC MANAGEMENT
center7179945Group 4
Members: Sandhya SubbaSiddharth Lama
SonamTirtha Raj Puri941000Group 4
Members: Sandhya SubbaSiddharth Lama
SonamTirtha Raj Puri
Contents
TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc398493341 \h 3Coca Cola Mission and Vision PAGEREF _Toc398493342 \h 4Mission PAGEREF _Toc398493343 \h 4Vision PAGEREF _Toc398493344 \h 4Winning Culture PAGEREF _Toc398493345 \h 4Coca Cola Key Executives PAGEREF _Toc398493346 \h 6Board of Directors PAGEREF _Toc398493347 \h 6Senior Operations Leadership PAGEREF _Toc398493348 \h 6Senior Functional Leadership PAGEREF _Toc398493349 \h 6Coca Cola Brief History PAGEREF _Toc398493350 \h 7History of Coca Cola PAGEREF _Toc398493351 \h 7Becoming a Company: Coca Cola PAGEREF _Toc398493352 \h 8Backbone of the Coca Cola Company: The Bottlers PAGEREF _Toc398493353 \h 9Organizational Chart of Coca Cola Company PAGEREF _Toc398493354 \h 10Industry Overview PAGEREF _Toc398493355 \h 11What are Dominant Economic Factors in Soft Drink Industry? PAGEREF _Toc398493356 \h 11Five Competitive Forces for Soft Drink Company PAGEREF _Toc398493357 \h 11Key Success Factor PAGEREF _Toc398493358 \h 13External Environment PAGEREF _Toc398493359 \h 14Threats of New Entrants: LOW PAGEREF _Toc398493360 \h 14Threat of Substitute: VERY HIGH PAGEREF _Toc398493361 \h 15Degree of Rivalry: VERY HIGH PAGEREF _Toc398493362 \h 15Bargaining power of Buyer: HIGH & INCREASING PAGEREF _Toc398493363 \h 15External Factor Evaluation (EFE) Matrix PAGEREF _Toc398493364 \h 16Internal Environment PAGEREF _Toc398493365 \h 18World Leader in Soft Drink PAGEREF _Toc398493366 \h 18Wide Geographic Coverage PAGEREF _Toc398493367 \h 19Good Financial Performance PAGEREF _Toc398493368 \h 19Negative Publicity PAGEREF _Toc398493369 \h 19Lack of Diversification PAGEREF
9410036300CASE STUDY ON THE COCA COLA COMPANYASSIGNMENT 2: STRATEGIC MANAGEMENT
center7179945Group 4
Members: Sandhya SubbaSiddharth Lama
SonamTirtha Raj Puri941000Group 4
Members: Sandhya SubbaSiddharth Lama
SonamTirtha Raj Puri
Contents
TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc398493341 \h 3Coca Cola Mission and Vision PAGEREF _Toc398493342 \h 4Mission PAGEREF _Toc398493343 \h 4Vision PAGEREF _Toc398493344 \h 4Winning Culture PAGEREF _Toc398493345 \h 4Coca Cola Key Executives PAGEREF _Toc398493346 \h 6Board of Directors PAGEREF _Toc398493347 \h 6Senior Operations Leadership PAGEREF _Toc398493348 \h 6Senior Functional Leadership PAGEREF _Toc398493349 \h 6Coca Cola Brief History PAGEREF _Toc398493350 \h 7History of Coca Cola PAGEREF _Toc398493351 \h 7Becoming a Company: Coca Cola PAGEREF _Toc398493352 \h 8Backbone of the Coca Cola Company: The Bottlers PAGEREF _Toc398493353 \h 9Organizational Chart of Coca Cola Company PAGEREF _Toc398493354 \h 10Industry Overview PAGEREF _Toc398493355 \h 11What are Dominant Economic Factors in Soft Drink Industry? PAGEREF _Toc398493356 \h 11Five Competitive Forces for Soft Drink Company PAGEREF _Toc398493357 \h 11Key Success Factor PAGEREF _Toc398493358 \h 13External Environment PAGEREF _Toc398493359 \h 14Threats of New Entrants: LOW PAGEREF _Toc398493360 \h 14Threat of Substitute: VERY HIGH PAGEREF _Toc398493361 \h 15Degree of Rivalry: VERY HIGH PAGEREF _Toc398493362 \h 15Bargaining power of Buyer: HIGH & INCREASING PAGEREF _Toc398493363 \h 15External Factor Evaluation (EFE) Matrix PAGEREF _Toc398493364 \h 16Internal Environment PAGEREF _Toc398493365 \h 18World Leader in Soft Drink PAGEREF _Toc398493366 \h 18Wide Geographic Coverage PAGEREF _Toc398493367 \h 19Good Financial Performance PAGEREF _Toc398493368 \h 19Negative Publicity PAGEREF _Toc398493369 \h 19Lack of Diversification PAGEREF
References: BIBLIOGRAPHY Beasley, D. (2010). Inside Coca Cola. New York: Adventure Work Press. Cola, C. (2011-2014). Annual and Other Reports 2010 – 2013. Retrieved from http://www.thecoca-colacompany.com/investors/annual_other_reports.html. Daily, B. (2007, March 12). Energy Drinks Boost US Beverage Market. Retrieved from Beverage Daily: http://www.beveragedaily.com/Markets/Energy-drinks-boost-US-beverage-market Drink, J Interbrand. (2010). Best Global Brands. Retrieved from Interbrand: http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx Keys, B PepsiCo. (2009). Annual Reports. Retrieved from Pepsi Co Annual Reports: http://www.pepsico.com/Investors/Annual-Reports.html Rediff Reuters, T. (2008, March 12). U.S. Soft Drink Sales Volume Falls More in '07. Retrieved from Thomson Reuters: http://www.enn.com/top_stories/article/32813 Rueters, T Times, T. N. (2003, August 03). Coke Makes Up with Burger King over Rigged Test of Frozen Drink. Retrieved from The New York Times: http://www.nytimes.com/2003/08/02/business/coke-makes-up-with-burger-king-over-rigged-test-of-frozen-drink.html Wikipedia World, B. (2007, March 15). Word from Wall Street. Retrieved from Beverage World: http://www.beverageworld.com/index2.php?option=com_content&do_pdf=1&id=33014