Coca-Cola: History & Future

COCA-COLA: A HISTORY AND A FUTURE After visiting the website of Coca-Cola, we’ve found out that Coca-cola has seven different product lines which are: waters, teas, sports drinks, soft drinks, juices, juice drinks, energy drinks, and coffees. The different types of water range from different brands of plain bottled water to flavored and vitamin waters. The variety of teas include green tea, different flavors of herbal teas including caffeinated, decaf, sweet instant and ready to drink teas. Sport drinks are to help replace fluids and electrolytes lost during physical activity. Soft drinks include carbonated non-alcoholic beverages, but are divided into regular, low–calorie, no-calorie, caffeinated and caffeine –free drinks. Juices and juice drinks are divided into 100% fruit juice, and other fruity drinks made with a small percentage of actual juice to no actual fruit juice. Energy drinks have a blend of different herbal ingredients to aid alertness along with caffeine or taurine. Coffees are coffee based drinks, presumably caffeinated, decaf, and sugar free. Coca-Cola Company has developed and acquired products designed to meet the desires of multiple consumers. The breadth describes the number of product lines the company has. On their website, Coca-Cola boasts their breadth (product lines) carries more than 3,500 beverages categorized into water, soft drinks, energy drinks, juices, sports drinks, tea or coffee and another category. Some of them are only available in certain countries, which is why you probably don’t see 3,500 types of drinks in the store that are solely made by Coke.
The product line with the greatest depth would be the soft drink category. It covers their original market with Coca-Cola and offers something for every soft drink customer. They have even included soft drinks that are designed to meet the tastes of different countries customers. The product line with the least depth is the other category, which lists six very