Coca Cola Strategy

Introduction: Generally, Power quality is an issue that is becoming increasingly important to electricity consumers at all levels of usage. Sensitive power electronic equipment and non-linear loads are widely used in industrial, commercial and domestic applications leading to distortion in voltage and current waveforms. With ongoing regulatory, policy and structural changes in the Indian electricity industry, following the Electricity Act 2003, the issue of power quality is poised to become a figure-of-merit amongst the competing distribution utilities. Improvement of power quality has a positive impact on sustained profitability of the distribution utility on the one hand and customer satisfaction on the other.

Electrical power is perhaps the most essential raw material used by commerce and industry today. It is an unusual commodity because it is required as a continuous flow- it cannot be conveniently stored in quantity - and it cannot be subject to quality assurance checks before it is used. The reliability of the supply must be known and the resilience of the process to variations must be understood. In reality, of course, electricity is very different from any other product – it is generated far from the point of use, is fed to the grid together with the output of many other generators and arrives at the point of use via several transformers and many Kilometers of overhead and possibly underground cabling. Where the industry has been privatized, these network assets will be owned, managed and maintained by a number of different organizations.

Assuring the quality of delivered power at the point of use is no easy task – and there is no way that sub-standard electricity can be withdrawn from the supply chain or rejected by the customer. From the consumers’ point of view the problem is even more difficult. There are some limited statistics available on the quality of delivered power, but the acceptable quality level as