Preview

Coca-Cola Swot Analysis

Best Essays
Open Document
Open Document
2712 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca-Cola Swot Analysis
S.W.O.T. ANALYSIS ON THE COCA-COLA BRAND COMPANY’S STOCK

Prepared for

Board of Directors
Freedom Energy Company

Prepared by

Patrick McDonald
Stock Analyst & Owner
Freedom Energy Company

November 12, 2012

November 12, 2012

To: Board of Directors
Freedom Energy Company
1206 Mulholland Drive
Malibu, California 91301

Dear Mrs. Hart,

The attached report is suitable information to determine if Freedom Energy Company should invest in the Coca-Cola Brand stock. This letter will state the key factors to the board and some minor questions that will be discussed in the report to influence our members and to help decide if investment is the right decision. This report will particularly seek answers for the following questions:

-Is The Coca-Cola Brand Company an appropriate investment for the Freedom Energy Company, and if so is it worth investing in for a 10-year period?

- Is the speculation of Coca-Cola splitting its stock a negative mark on their brand and will that effect our partaking in a company with a bad outlook from the public?

- Will global competition overtake the Coca-Cola Company as the top power in their market?

The research that has been gathered is from secondary sources that are mainly from creditable online sources. Charts and graphs will also be used to visually show information on the Coca-Cola Company. A strength, weakness, opportunity, and threat analysis will help determine if Coca-Cola’s stock is a sturdy investment for a ten-year period. The results will include potential growth, stamina as a company, global competition, and statements of earnings from the past.

We hope this analytical report will help you determine your decision on whether you should invest in the Coca-Cola Companies stock for a ten-year period. My company is confident that we have done the necessary research and utmost analysis needed to help the confidence of your final verdict.

Sincerely,

Patrick McDonald
Owner of


References: Business: SWOT Analysis  ." Library. N.p., n.d. Web. 08 Oct. 2012. <http://libguides.csufresno.edu/content.php?pid=167061>. "The Coca Cola Company (KO) Company Profile." Http://www.reuters.com/finance/stocks/companyProfile?symbol=KO. Reuters.com, n.d. Web. 12 Nov. 2012. "The Coca-Cola Company (KO) Stock Description - Seeking Alpha." The Coca-Cola Company (KO) Stock Description - Seeking Alpha. N.p., n.d. Web. 13 Nov. 2012. <http://seekingalpha.com/symbol/ko/description>. "COCA-COLA ENTER." : Stock Market Quote. N.p., n.d. Web. 13 Nov. 2012. <http://www.4-traders.com/COCA-COLA-ENTER-8037567/>. "The Coca-Cola Co." StockScouter Rating System. N.p., n.d. Web. 08 Oct. 2012. <http://investing.money.msn.com/investments/stock-ratings?symbol=KO>. "Coca-Cola Company." News. N.p., May-June 2012. Web. 08 Oct. 2012. <http://topics.nytimes.com/top/news/business/companies/coca_cola_company/index.html>. Hammy_644. "Swot Analysis of Coca Cola." Scribd. N.p., n.d. Web. 08 Oct. 2012. <http://www.scribd.com/doc/9995196/Swot-Analysis-of-Coca-Cola>. "Henry Madden Library." Henry Madden Library. N.p., n.d. Web. 08 Oct. 2012. <http://www3.valueline.com.hmlproxy.lib.csufresno.edu/secure/vlispdf/stk1700/lookup.aspx>. "Here 's Why Coca-Cola Is Better Than Pepsi." Coke vs. Pepsi. N.p., 05 Oct. 2012. Web. 08 Oct. 2012. <http://www.thestreet.com/story/11729351/1/heres-why-coca-cola-is-better-than-pepsi.html>. Lerner, George. "New York Health Board Approves Ban on Large Sodas - CNN.com." CNN. Cable News Network, 01 Jan. 1970. Web. 13 Nov. 2012. <http://www.cnn.com/2012/09/13/health/new-york-soda-ban/index.html>. "Managerial Accounting, v. 1.0." Flat World Knowledge. N.p., n.d. Web. 13 Nov. 2012. <http://catalog.flatworldknowledge.com/bookhub/reader/4402?e=heisinger_1.0-ch13_s01>. "USA TODAY." USATODAY.COM. N.p., n.d. Web. 13 Nov. 2012. <http://usatoday30.usatoday.com/money/industries/food/story/2012-07-10/coca-cola-stock-split/56128588/1>.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Cocacola Analysis
    • 1314 Words
    • 5 Pages

    Cocacola Analysis

    In analyzing Coca-Cola’s (Coke) financial statements, balance sheet, and statements of income and retained earnings for 1996 and 2010 we can see positive…

    • 1314 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Xacc280 Financial Analysis
    • 1828 Words
    • 8 Pages

    Xacc280 Financial Analysis

    The Coca-Cola company has been in business since its inventor began selling it in drug stores in 1886 (The Coca-Cola Company, 2009). Pepsi-Cola was invented a short time later in 1898, but at the time it was called “Brad’s drink.” It was later renamed Pepsi-Cola in 1902 (Butler, 2006). Since those early days when the sodas were invented, Coca-Cola and Pepsi have been in competition with each other for the domination of the world’s soda market. Over the course of more than a century, sales have continued to rise for both companies, and they both consistently earn a profit. Both companies have expanded into new product markets in more recent years. They have chosen to invest their earnings in new ventures like bottled water, snack foods, and iced tea, and they each strive to continue increasing their profits in many ways. In order to maintain this continued growth in the coming years, these companies are both in need of investors who will fund their efforts.…

    • 1828 Words
    • 8 Pages
    Better Essays
    Read More
  • Best Essays

    Xacc 280 Financial Analysis Paper
    • 1756 Words
    • 8 Pages

    Xacc 280 Financial Analysis Paper

    Having said that, there is still a point where price is not the issue but taste. Some people swear by the taste in this loyal brand market. These two corporations have concentrated on cultivating brand management through applicable advertising, marketing campaigns. According to Bloomberg BusinessWeek, “Coca-Cola remains the best globally recognized brand across all industries for ages, while PepsiCo’s brand ranked number 26 in year 2008.” PepsiCo has been able differentiate itself from competitors by tapping into other markets like chips and healthy alternative foods. While PepsiCo is known for their soda, their expansion is clear in showing there is a need for other things being non-soda. The time for vitality comes with diversification because there are true signs of a shift in consumption. The decrease in soda consumption raises PepsiCo. has positioned it to continue to remain profitable for its shareholders.…

    • 1756 Words
    • 8 Pages
    Best Essays
    Read More
  • Better Essays

    MKT 421 Week 3 Team Assignment Strategy and Positioning Paper 2
    • 3012 Words
    • 8 Pages

    MKT 421 Week 3 Team Assignment Strategy and Positioning Paper 2

    The Coca-Cola Company has been serving their product since May 8, 1886. They have over 3,500 products worldwide with a large range of options. Products range from water and orange juice to the soda drinks that made the company (“Coca-Cola Journey,” 2014). Out of the top 20 brands, 19 of them have low or no calorie options, or they are low or no calorie. Coca-Cola has approximately 250 bottling partners and nearly 900 plants worldwide. They have over 24 million retail customer outlets, which means they reach a lot of people. Coca-Cola is willing to invest in their company. They have invested over $50 billion in new facilities and distribution infrastructures, equipment, and retail…

    • 3012 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Unit 1 P6 Describe How Political, Legal and Social Factors Are Impacting Upon the Business Activities of the Selected Organisations and Their Stakeholders
    • 1344 Words
    • 6 Pages

    Unit 1 P6 Describe How Political, Legal and Social Factors Are Impacting Upon the Business Activities of the Selected Organisations and Their Stakeholders

    The shareholders of Coca- Cola Enterprises may be dissatisfied by this change as the project would require a lot of funding some of it from their dividends. But the company would still take on the project or develop their current products.…

    • 1344 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Accounting 201 Final Project Paper
    • 5358 Words
    • 22 Pages

    Accounting 201 Final Project Paper

    This is a report to show the companies evolved and how their decisions affected their products and their ability to grow their businesses and how the accounting process and statistics helped them make their wise decisions. This report is going to show tables which involve the company’s balance sheet and income statements from the years of 2007 to 2010. Here is some background information about the companies we researched to analyze their every step. I would like to state first the brand Coca Cola, which is the most popular non alcoholic beverage drink. We picked this Company because it’s one of the best out there. Coca Cola was first invented by John Stith Pemberton, in 1886. The Coca Cola first started production in Atlanta, Georgia. Coca Cola sells its products in more than 200 countries and employs up to 140000 workers. The company was first founded in 1892 and created revenue of 35.119 billion US dollars on the year 2010.…

    • 5358 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    You Are an Investment Analyst
    • 3170 Words
    • 13 Pages

    You Are an Investment Analyst

    Through this paper Pepsi and Coca Cola will be fully evaluated. A stock market analysis will be presented to a client as part of a professional consultation process. A background of both Pepsi and Coca will be accompanied in order to have a full synopsis of each company. The stock trends will be examined for both investment options. The stock trends will be based from the intial public offering day to January 2, 2012. Current events surrounding both companies will be displayed in order to assist the analysis. Lastly, we will analyze the financial statements of both companies. After a complete review of both companies a recommendation will be made as the better investment opportunity for the client.…

    • 3170 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Cola War
    • 9264 Words
    • 38 Pages

    Cola War

    For over a century, carbonated drink was introduced to mankind. Two major contenders in the industry stand Coca-Cola and PepsiCo. The two soar in the industry as they compete with each other. There were amazing monopolistic behaviors found in their doings. Have you ever wondered why such drink without any redeeming health benefits, but rather sublimely known as one of the causes to sugar and fat related diseases, can be so profitable? By setting the health benefits aside, have you ever wondered why such drinks are so popular yet a lot of competitors are unable to imitate and stand up to beat them? The secret lies…

    • 9264 Words
    • 38 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    FIN 534 Writing ASsignment 1
    • 4011 Words
    • 15 Pages

    FIN 534 Writing ASsignment 1

    Coca Cola has been a strong company for many decades, and has been able to innovate…

    • 4011 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Better Essays

    Financial Analysis of PepsiCo and Coca Cola
    • 1271 Words
    • 6 Pages

    Financial Analysis of PepsiCo and Coca Cola

    PepsiCo and Coca Cola are two major companies that manufacture beverages. They compete to be the number on manufacturer and distributor of beverages in the world. These two companies are very identifiable in this market and you know them as PepsiCo and Coca Cola. These two companies have undoubtedly dominated the markets worldwide that they both receive universal recognition for their different products. Although, there are many other manufacturers and distributors of beverages these two are the major competitors. Not only do they produce soda drinks, they also produce flavored water, spring water, and some energy drinks.…

    • 1271 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Favorite Brand Paper
    • 1366 Words
    • 5 Pages

    Favorite Brand Paper

    The Coca-Cola Company is an exceptional brand because they have built loyal customer relationships through the added value of their various community efforts, successful execution of the marketing concept, and established an effective marketing mix. The company’s competitor’s, PepsiCo and Dr Pepper Snapple Group, lack the commitment to improve their carbonated soft drink market share rating by meeting their customer wants and needs.…

    • 1366 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Financial Analysis for Pepsi and Coke
    • 1967 Words
    • 8 Pages

    Financial Analysis for Pepsi and Coke

    Comparing financial data from statements can help determine whether or not it is a sound decision to invest in a company. This information can also help determine if a company is operating successfully and areas of risk within the company. This analyzing can help one company compare itself to another company and ensure that they are able to compete with other companies in their respective industries. PepsiCo and Coca-Cola are two major companies that make a majority of their money from producing and selling soft drinks. To compare these companies we are going to use vertical and horizontal analyses to see if these companies are built for long-term success as well as short-term success. The use of ratio analyses for both companies can be useful to compare financial data for specified areas of each company. Both ratios and analyses will help determine which company would be of better interest to an individual for investment opportunities. Using financial analysis will help use the financial statements of PepsiCo and Coca-Cola to see which company is more financially sound, and determine which company will have the ability to make money over a longer period of time.…

    • 1967 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    International Business-Coca Cola
    • 2500 Words
    • 10 Pages

    International Business-Coca Cola

    The financial situation of Coca-Cola can be commented by looking at the company’s annual reports. For the year ended December 2004, the company generated revenues of $21,962 million, an increase of 4.4% on the previous year (Coca-Cola, 2005). The distribution of this revenue under the five business units is: North America 30.1%; Africa 3.9%; Asia 24%; Eurasia 31.2% and Middle East 9.7% (Datamonitor, 2005). The company’s leading brands are Coca-Cola, Diet Coke, Sprite and Fanta.…

    • 2500 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    MGT330 Final Paper
    • 2291 Words
    • 10 Pages

    MGT330 Final Paper

    Coca-Cola is one of the world’s biggest and most well-known beverage brands. During its heydays when the company was led by CEO Goizueta, Coca-Cola’s stock was on a steady rise. As late as the 1990s, Coca-Cola Co. was one of the most respected companies in America, a master of brand-building and management in the dawning global era (Carvens & Piercy, 2009). Over the last couple of years, however, Coca-Cola’s stocks have been falling and profits have been decreasing from quarter to quarter.…

    • 2291 Words
    • 10 Pages
    Better Essays
    Read More
  • Powerful Essays

    Coca Cola: Past, Present, Future
    • 2067 Words
    • 9 Pages

    Coca Cola: Past, Present, Future

    Over the past 5 years, Coca Cola has enjoyed an annual growth rate of 8.21% [5]. This year alone, the Company’s revenues…

    • 2067 Words
    • 9 Pages
    Powerful Essays
    Read More