Coffee Shops
1.Introduction | 2.Coffee shops in comparison with restaurants/hotels/fast food joints | 3.Advantage of branded coffee shops versus local ones | 4.Marketing Mix Concept | 5.Leading Brands | 5.1Café Coffee Day | 5.2Barista | 5.3Mocha | 6.Other coffee shops which are not leading | 6.1Costa Coffee | 6.2Gloria Jean | 7.SWOT Analysis | 8.Future of the Coffee Shops |
1. Introduction
There are many coffee shops across the city. Wherever we go, we find some or other coffee house. It has become one of the leading place for hang outs, even formal meetings of several event companies and also corporates are found to hold meetings in the coffee shops if both the client and employee are in the young age group.
Coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. Some coffee shops offer sheesha , flavored tobacco smoked through a hookah.
Coffee shops basically target the young crowd basically. Some of the coffee shops allow you to sit the whole day if there is no crowd. They have books and newspapers in the lounge which one can sit and read there with no disturbance. The soft music played in the shops soothe the minds.
From a cultural standpoint, coffeehouses largely serve as centers of social interaction: the coffeehouse provides social members with a place to congregate, talk, write, read, entertain one another, or pass the time, whether individually or in small groups of 2 or 3.
The leading coffee shops are Café Coffee Day, Barista and Mocha. Apart from the leading ones, there are many more like Costa Coffee, Gloria Jean and so on which are not
1. Introduction
There are many coffee shops across the city. Wherever we go, we find some or other coffee house. It has become one of the leading place for hang outs, even formal meetings of several event companies and also corporates are found to hold meetings in the coffee shops if both the client and employee are in the young age group.
Coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. Some coffee shops offer sheesha , flavored tobacco smoked through a hookah.
Coffee shops basically target the young crowd basically. Some of the coffee shops allow you to sit the whole day if there is no crowd. They have books and newspapers in the lounge which one can sit and read there with no disturbance. The soft music played in the shops soothe the minds.
From a cultural standpoint, coffeehouses largely serve as centers of social interaction: the coffeehouse provides social members with a place to congregate, talk, write, read, entertain one another, or pass the time, whether individually or in small groups of 2 or 3.
The leading coffee shops are Café Coffee Day, Barista and Mocha. Apart from the leading ones, there are many more like Costa Coffee, Gloria Jean and so on which are not