Highland Coffee vs Starbuck Coffee in Service
|Vietnam, Hanoi, 2011 September 7 |
Contents
Coffee history in Vietnam 3
Starbucks Corporation 3
Highlands Coffee 4
I. Culture 5
II. Location 6
III. Design 7
IV. Relationships 11
V. Recommendations 16
VI. News 17
References 20
Highlands Coffee vs Starbucks Coffee in service
Coffee history in Vietnam
Coffee was introduced into Vietnam by French colonists in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantations in the central highlands. The beverage was adopted with regional variations. Because of limitations on the availability of fresh milk, the French and Vietnamese began to use sweetened condensed milk with a dark roast coffee.
Vietnamese-Americans introduced the practice of adding chicory to coffee, and many Americans today believe that all true Vietnamese coffee contains chicory. One brand that uses chicory is Cafe du Monde, often cited as the coffee to use when brewing Vietnamese iced coffee. However, Cafe du Monde originated in New Orleans, and chicory coffee is an American phenomenon. In Vietnam, coffee is never served with chicory. Thus, a "true" Vietnamese iced coffee will not contain chicory, but will instead be a Vietnamese brand such as Trung Nguyen, Indochina Coffee or Highlands Coffee three of which are headquartered in Vietnam and offer exclusively coffee grown in the central highlands.
Nowadays in Vietnam, coffee drinking habits have increased a lot due to the rapid changes of society. Stressful working hours and regular business meeting are the main factors affecting the growth of cafés. Vietnamese people often seek the space to relax after many hours of working in a comfortable chair with a nice cup of coffee, which will get them refreshed enough to enable them continue their work. Also, cafés are
Contents
Coffee history in Vietnam 3
Starbucks Corporation 3
Highlands Coffee 4
I. Culture 5
II. Location 6
III. Design 7
IV. Relationships 11
V. Recommendations 16
VI. News 17
References 20
Highlands Coffee vs Starbucks Coffee in service
Coffee history in Vietnam
Coffee was introduced into Vietnam by French colonists in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantations in the central highlands. The beverage was adopted with regional variations. Because of limitations on the availability of fresh milk, the French and Vietnamese began to use sweetened condensed milk with a dark roast coffee.
Vietnamese-Americans introduced the practice of adding chicory to coffee, and many Americans today believe that all true Vietnamese coffee contains chicory. One brand that uses chicory is Cafe du Monde, often cited as the coffee to use when brewing Vietnamese iced coffee. However, Cafe du Monde originated in New Orleans, and chicory coffee is an American phenomenon. In Vietnam, coffee is never served with chicory. Thus, a "true" Vietnamese iced coffee will not contain chicory, but will instead be a Vietnamese brand such as Trung Nguyen, Indochina Coffee or Highlands Coffee three of which are headquartered in Vietnam and offer exclusively coffee grown in the central highlands.
Nowadays in Vietnam, coffee drinking habits have increased a lot due to the rapid changes of society. Stressful working hours and regular business meeting are the main factors affecting the growth of cafés. Vietnamese people often seek the space to relax after many hours of working in a comfortable chair with a nice cup of coffee, which will get them refreshed enough to enable them continue their work. Also, cafés are