Starbucks vs Dunkin Donuts
Table of Contents:
1. Introduction 3
2. Industry Overview 3
3. Competitive Landscape 3
4. Industry Lifecycle 4
5. Industry Trends 5
6. Macro Environment Impact 6
7. Porter’s Five Forces 7
8. Starbucks Company Overview 9
9. Starbucks SWOT 11
10. Starbucks Balanced Scorecard 15
11. Dunkin Donuts Company Overview 15
12. Dunkin Donuts SWOT 16
13. Dunkin Donuts Balanced Scorecard 19
14. Conclusions 21
15. Reference 22
1. INTRODUCTION
This study gives a brief review of the U.S. and international coffee shop industry. The coffee industry includes 20,000 stores with combined revenue of $11 billion. Approximately 20 million people work in the coffee industry worldwide. The coffee industry is very concentrated at the top and fragmented at the bottom with the top 50 companies taking up to 70% of the sales. Starbucks lead the way with over 16,680 stores worldwide; and there are some other competitors following them very close.
2. INDUSTRY OVERVIEW
The coffee industry and the coffee shop business has boomed in recent years, especially with regards to specialty coffees. Companies in this industry sell coffee drinks and other food and beverages for consumption on the premises or for takeout. Major companies include Starbucks, Dunkin Donuts, and Krispy Kreme and so on. The US coffee shop industry includes about 22,000 stores with combined annual revenue of about $12 billion.(Starbucks Website) Coffee shops are part of the specialty eatery industry, which also includes outlets specializing in products such as bagels, donuts, frozen yogurt, and ice cream.
3. COMPETITIVE LANDSCAPE
Demand is driven by demographics, consumer tastes, and personal income. The profitability of individual companies depends on efficient operations and high volume sales. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete
1. Introduction 3
2. Industry Overview 3
3. Competitive Landscape 3
4. Industry Lifecycle 4
5. Industry Trends 5
6. Macro Environment Impact 6
7. Porter’s Five Forces 7
8. Starbucks Company Overview 9
9. Starbucks SWOT 11
10. Starbucks Balanced Scorecard 15
11. Dunkin Donuts Company Overview 15
12. Dunkin Donuts SWOT 16
13. Dunkin Donuts Balanced Scorecard 19
14. Conclusions 21
15. Reference 22
1. INTRODUCTION
This study gives a brief review of the U.S. and international coffee shop industry. The coffee industry includes 20,000 stores with combined revenue of $11 billion. Approximately 20 million people work in the coffee industry worldwide. The coffee industry is very concentrated at the top and fragmented at the bottom with the top 50 companies taking up to 70% of the sales. Starbucks lead the way with over 16,680 stores worldwide; and there are some other competitors following them very close.
2. INDUSTRY OVERVIEW
The coffee industry and the coffee shop business has boomed in recent years, especially with regards to specialty coffees. Companies in this industry sell coffee drinks and other food and beverages for consumption on the premises or for takeout. Major companies include Starbucks, Dunkin Donuts, and Krispy Kreme and so on. The US coffee shop industry includes about 22,000 stores with combined annual revenue of about $12 billion.(Starbucks Website) Coffee shops are part of the specialty eatery industry, which also includes outlets specializing in products such as bagels, donuts, frozen yogurt, and ice cream.
3. COMPETITIVE LANDSCAPE
Demand is driven by demographics, consumer tastes, and personal income. The profitability of individual companies depends on efficient operations and high volume sales. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete