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Coke Ethical Issues

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Coke Ethical Issues
Coke Ethical Issues

Our product is quite healthy. Fluid replenishment is a key to health. Coke does a great service because it encourages people to take in more and more liquids.

- Michael Douglas Ivester, Coke’s Chairman and CEO.

Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.

Dr. Brita Butler-Wall, Executive Director, Citizens Campaign for Commercial-Free Schools, US.

THE RECALL

On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France.

Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an unusual odor and an off-taste in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium.

We have had five or six cases of poisoning of young people who had stomach pain after drinking (the suspect beverages)." In the same week, the governments of France, Spain and Luxembourg also banned Coke’s products while Coke’s Dutch arm recalled all products that had come from its Belgium plant.

The entire



References: 1. OCA Joins Nader Organization to Ban Junk Food in Schools, www.organicconsumers.org, August 19, 1997. 2. Sullum, Jacob, Caffeine Fiends, Creators Syndicate, April 29, 1998. 3. Jacobson, Michael F., Liquid Candy, www.cspinet.org, 1998. 4. Kaufman, Marc, Fighting the Cola Wars in Schools, The Washington Post, March 23, 1999. 5. Belgium widens Coke recall as more children fall ill, Reuters News, June 14, 1999. 6. Bates, Stephen, Coke is banned after safety scare, The Guardian, June 16, 1999. 7. Belgian Ban on Coke Products Reduced; Coke 's Reputation Damaged, www.bevnet.com, June 17, 1999. 8. Echikson, William; Baker, Stephen and Foust, Dean, Things Aren�t Going Better with Coke, BusinessWeek, June 28, 1999. 9. Coke Explains Belgium Crisis to Shareholders, Reuters News, July 12, 1999. 14. Abrams, David, Schools ordered to turn off vending machines during day, www.gazette.com, August 01, 2001.

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