Marketing Mix Paper
MARKETING MIX PAPER
Marketing Mix Paper
By
A Paper
Submitted in partial fulfillment of the requirements for MKT 421
University of Phoenix Online
2009
The focus of marketing today is the concept of establishing a strategy and plan that will work for any organization depending on the environmental changes around them in order to be successful in the business world. The definition of marketing is the process of planning the conception, pricing promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy company objectives. Marketing is an important factor for any business to connect with customers, promoting additional profits for the organization, and accomplishing quarterly goals for the company. This paper will explain the four elements of the marketing mix which are product, place, promotion, and price.
The Marketing Mix The marketing strategy consists of four basic steps that create the marketing process. The four steps are situation analysis, targeting, positioning, and marketing mix decision. Therefore, combining the marketing mix (product, price, place, & promotion) will ensure the decisions made in the marketing process are supporting the targeted strategy. A marketing strategy is identified as a plan that will be pursued to account for marketing goals in a timely manner for any company.
References:
Answers.Com. (2009). Investopedia. Retrieved May 2, 2009, from Answers.com Website: http://www.answers.com/topic/marketingRoss, M. (2005).
Bowman, S.,& Willis, C. (2002). Nike.com: Pure play. Retrieved on May 2, 2009 from, http://www.hypergene.net/ideas/nike.html
Ross, M. (2005). Coke, 20 years later, and other marketing fiascoes.MSN. Microsoft. Retrieved on May 2, 2009 from, http://www.msnbc.msn.com/id/7209828
Ward, S. (2009) About.Com. Marketing definition. Retrieved on May 2, 2009 from, http://sbinfocanada.about.com/od/marketing/g/marketing.htm
What You Can Learn from Starbucks
Marketing Mix Paper
By
A Paper
Submitted in partial fulfillment of the requirements for MKT 421
University of Phoenix Online
2009
The focus of marketing today is the concept of establishing a strategy and plan that will work for any organization depending on the environmental changes around them in order to be successful in the business world. The definition of marketing is the process of planning the conception, pricing promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy company objectives. Marketing is an important factor for any business to connect with customers, promoting additional profits for the organization, and accomplishing quarterly goals for the company. This paper will explain the four elements of the marketing mix which are product, place, promotion, and price.
The Marketing Mix The marketing strategy consists of four basic steps that create the marketing process. The four steps are situation analysis, targeting, positioning, and marketing mix decision. Therefore, combining the marketing mix (product, price, place, & promotion) will ensure the decisions made in the marketing process are supporting the targeted strategy. A marketing strategy is identified as a plan that will be pursued to account for marketing goals in a timely manner for any company.
References:
Answers.Com. (2009). Investopedia. Retrieved May 2, 2009, from Answers.com Website: http://www.answers.com/topic/marketingRoss, M. (2005).
Bowman, S.,& Willis, C. (2002). Nike.com: Pure play. Retrieved on May 2, 2009 from, http://www.hypergene.net/ideas/nike.html
Ross, M. (2005). Coke, 20 years later, and other marketing fiascoes.MSN. Microsoft. Retrieved on May 2, 2009 from, http://www.msnbc.msn.com/id/7209828
Ward, S. (2009) About.Com. Marketing definition. Retrieved on May 2, 2009 from, http://sbinfocanada.about.com/od/marketing/g/marketing.htm
What You Can Learn from Starbucks
References: Answers.Com. (2009). Investopedia. Retrieved May 2, 2009, from Answers.com Website: http://www.answers.com/topic/marketingRoss, M. (2005). Bowman, S.,& Willis, C. (2002). Nike.com: Pure play. Retrieved on May 2, 2009 from, http://www.hypergene.net/ideas/nike.html Ross, M. (2005). Coke, 20 years later, and other marketing fiascoes.MSN. Microsoft. Retrieved on May 2, 2009 from, http://www.msnbc.msn.com/id/7209828 Ward, S. (2009) About.Com. Marketing definition. Retrieved on May 2, 2009 from, http://sbinfocanada.about.com/od/marketing/g/marketing.htm What You Can Learn from Starbucks (2007). Retrieved on May 2, 2009 from http://www.inc.com/resources/marketing/articles/20050401/starbucks.htmlKavilanz, P. (2007).