Defining Marketing Paper
Defining Marketing Paper
Clarisa Santiago
Marketing/421
March 20, 2013
Steve Fritzenkotter
Defining Marketing Paper
Marketing is an important part of every organization. An organization relies on marketing to get products out on the market. It also uses marketing to be able to get customers to buy their products. Changes in people’s needs, wants, and tastes require organizations to change their marketing strategies. This paper will provide my personal definition of marketing and two different definitions from other sources. These definitions will provide the base of how important marketing is for any organization success. I will also provide three real world examples of how important marketing is for an organization to be successful. Marketing Definitions My personal definition in regards to marketing; marketing is a part of how organizations and business advertise their products to customers. Marketing is also a way to find out the needs, wants, and desires of individuals. By knowing the information organization and businesses can better serve their customers. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client” (Perreault, Cannon, & McCarthy, 2011, p. 6). According to “Business Dictionary” (2013), the four P’s are part of the management process through which goods and services change the concept to the customer. This includes synchronization of the four elements that marketing calls the 4 P 's are: product, price, place, and promotional strategy (Market-definition). The above definitions of “Marketing” define it in different ways. None the less all three definitions talk about customers or clients and providing good or services. All three discuss the needs and wants of customers and how to get the
Clarisa Santiago
Marketing/421
March 20, 2013
Steve Fritzenkotter
Defining Marketing Paper
Marketing is an important part of every organization. An organization relies on marketing to get products out on the market. It also uses marketing to be able to get customers to buy their products. Changes in people’s needs, wants, and tastes require organizations to change their marketing strategies. This paper will provide my personal definition of marketing and two different definitions from other sources. These definitions will provide the base of how important marketing is for any organization success. I will also provide three real world examples of how important marketing is for an organization to be successful. Marketing Definitions My personal definition in regards to marketing; marketing is a part of how organizations and business advertise their products to customers. Marketing is also a way to find out the needs, wants, and desires of individuals. By knowing the information organization and businesses can better serve their customers. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client” (Perreault, Cannon, & McCarthy, 2011, p. 6). According to “Business Dictionary” (2013), the four P’s are part of the management process through which goods and services change the concept to the customer. This includes synchronization of the four elements that marketing calls the 4 P 's are: product, price, place, and promotional strategy (Market-definition). The above definitions of “Marketing” define it in different ways. None the less all three definitions talk about customers or clients and providing good or services. All three discuss the needs and wants of customers and how to get the
References: About Mary Kay (n.d.). Retrieved from http://www.marykay.com/en-US/About-Mary-Kay/CompanyFounder Business dictionary. (2013). Retrieved from http://www.businessdictionary.com/definition/marketing.html Cannon, J. P., Perreault, W. D., & McCarthy, E. J. (2011). Basic marketing a marketing strategy planning approach (18th ed.). Retrieved from The University of Phoenix eBook Collection database. McDonald 's our story. (2013). Retrieved from http://www.mcdonalds.com/us/en/our_story.html The Walt Disney company. (n.d.). Retrieved from http://thewaltdisneycompany.com/about-disney/disney-history