Coke Task 4
BTEC EDEXCEL LEVEL 5 HND IN BUSINESS
UNIT 4: MARKET PRINCIPLES
DATE: 17/07/2013
Submitted by Elena Diana
TABLE OF CONTENTS
INTRODUCTION……………… 3
TASK 1.…………………………. 4
TASK 2.…………………………. 6
TASK 3………………………….. 8
TASK 4………………………….. 11
CONCLUSION…………………. 14
REFERENCES…………………. 15
INTRODUCTION
Invented in 1886 by John Pemberton, Coca Cola recipe has a long history behind. In this days Coca Cola brand is recognize around the world. Everyone can identify the brand from products such as: Fanta, Sprite, Diet Coke or Dr. Pepper. During the years the company come up with different slogans for the products such as: “Coke is it”, “Catch the Wave”, …show more content…
The company is selling the products to the large distributors which they are transporting the products to the retailers and smaller distributors. The disadvantage for the company is that it makes a lesser profit than if it was to use the other channels of distribution and for the consumer the product can be a little too expensive. Coca Cola is also selling the product straightway to the retailer using their own vehicle for transporting the products. The advantages are that retailers are buying from producer and they can keep the price low and profits are bigger for the company and retailer and a lower price for the …show more content…
International marketing presents different challenges for Coca-Cola such as:
- Dealing with different types of consumers with different tastes
- Requires more financial resources
- Language barriers
- Barriers such as tariffs and regulation of different countries
- Different climates
- Many competitors
Although it may be better to deal with customers in a domestic market only, entering international markets Coca-Cola has profited more even though the company had to deal with different challenges that were more complex and risky.
CONCLUSION
For this assignment I did a lot of research to achieve all the points. The lecturer notes were very useful to guide me on doing all tasks. During this assignment I learned how to apply the marketing theory in practice using a company. By doing research about Coca-Cola I have learned things which I didn’t know previously about this company. More importantly now I understand what marketing is
UNIT 4: MARKET PRINCIPLES
DATE: 17/07/2013
Submitted by Elena Diana
TABLE OF CONTENTS
INTRODUCTION……………… 3
TASK 1.…………………………. 4
TASK 2.…………………………. 6
TASK 3………………………….. 8
TASK 4………………………….. 11
CONCLUSION…………………. 14
REFERENCES…………………. 15
INTRODUCTION
Invented in 1886 by John Pemberton, Coca Cola recipe has a long history behind. In this days Coca Cola brand is recognize around the world. Everyone can identify the brand from products such as: Fanta, Sprite, Diet Coke or Dr. Pepper. During the years the company come up with different slogans for the products such as: “Coke is it”, “Catch the Wave”, …show more content…
The company is selling the products to the large distributors which they are transporting the products to the retailers and smaller distributors. The disadvantage for the company is that it makes a lesser profit than if it was to use the other channels of distribution and for the consumer the product can be a little too expensive. Coca Cola is also selling the product straightway to the retailer using their own vehicle for transporting the products. The advantages are that retailers are buying from producer and they can keep the price low and profits are bigger for the company and retailer and a lower price for the …show more content…
International marketing presents different challenges for Coca-Cola such as:
- Dealing with different types of consumers with different tastes
- Requires more financial resources
- Language barriers
- Barriers such as tariffs and regulation of different countries
- Different climates
- Many competitors
Although it may be better to deal with customers in a domestic market only, entering international markets Coca-Cola has profited more even though the company had to deal with different challenges that were more complex and risky.
CONCLUSION
For this assignment I did a lot of research to achieve all the points. The lecturer notes were very useful to guide me on doing all tasks. During this assignment I learned how to apply the marketing theory in practice using a company. By doing research about Coca-Cola I have learned things which I didn’t know previously about this company. More importantly now I understand what marketing is