MGMT 202: Case Analysis Cover Sheet
School of Management
MGMT 202 Case Analysis Cover Sheet
Name:___________________ Student ID:__________________
Word Count: ______________
Tutor’s Name: ___________________ Tutorial Number: ____
Tutorial Day: ___________________ Tutorial Time: ______________
Date Due: ____________ Date Submitted: ____________
Extension of the due date (if applicable)
Please attach a copy of the note authorising your extension.
Date extension applied for:________________________________
Extension granted until:___________________________________
Extension granted by:____________________________________
Management 202
Organisational Behaviour
Case Study …show more content…
This competition forces corporations to target new markets to take advantage of to succeed. Globalisation can be defined as “the process by which businesses or other organizations develop international influence or start operating on an international scale” (Oxford) or “the widening, deepening and speeding up on worldwide interconnectedness in all aspects of contemporary life” (Held et al, 1999). A company such as Coca Cola Company has been very successful as a multinational company, which is now operating in over 200 countries and has over 84000 suppliers. Currently over 70% of Coca Cola’s business income is generated from non-US sources (Coca-Cola Company, 2012). Coca Cola has grown into a multi-million dollar business and has continued to grow. They have created new products under the Coca Cola company to target and cater for different types of target markets such as powerade for sports people and younger people, vitamin water and diet coke for health conscious and older consumer, fanta and sprite for soft drink fans. Coca Cola now tailored a product line to meet the needs of the younger consumer by offering flavored coke products such as cherry and vanilla coke. Coca Cola also used packaging differentiation to adapt its products to various market segments. Functional …show more content…
In this case however New Zealand was pushed into a corner and took into account the long term vision of its filming industry and had to act quickly to save it, this is where New Zealand’s score of 49 on the uncertainty avoidance dimension, supported the way John Key acted to save it, a score of 49 translates that New Zealand is a fairly pragmatic culture and plans can be made a short notice and improvisations can be made. This relates very well to the case study, as that’s exactly how New Zealand acted to keep the Hobbit and save the future of the film
MGMT 202 Case Analysis Cover Sheet
Name:___________________ Student ID:__________________
Word Count: ______________
Tutor’s Name: ___________________ Tutorial Number: ____
Tutorial Day: ___________________ Tutorial Time: ______________
Date Due: ____________ Date Submitted: ____________
Extension of the due date (if applicable)
Please attach a copy of the note authorising your extension.
Date extension applied for:________________________________
Extension granted until:___________________________________
Extension granted by:____________________________________
Management 202
Organisational Behaviour
Case Study …show more content…
This competition forces corporations to target new markets to take advantage of to succeed. Globalisation can be defined as “the process by which businesses or other organizations develop international influence or start operating on an international scale” (Oxford) or “the widening, deepening and speeding up on worldwide interconnectedness in all aspects of contemporary life” (Held et al, 1999). A company such as Coca Cola Company has been very successful as a multinational company, which is now operating in over 200 countries and has over 84000 suppliers. Currently over 70% of Coca Cola’s business income is generated from non-US sources (Coca-Cola Company, 2012). Coca Cola has grown into a multi-million dollar business and has continued to grow. They have created new products under the Coca Cola company to target and cater for different types of target markets such as powerade for sports people and younger people, vitamin water and diet coke for health conscious and older consumer, fanta and sprite for soft drink fans. Coca Cola now tailored a product line to meet the needs of the younger consumer by offering flavored coke products such as cherry and vanilla coke. Coca Cola also used packaging differentiation to adapt its products to various market segments. Functional …show more content…
In this case however New Zealand was pushed into a corner and took into account the long term vision of its filming industry and had to act quickly to save it, this is where New Zealand’s score of 49 on the uncertainty avoidance dimension, supported the way John Key acted to save it, a score of 49 translates that New Zealand is a fairly pragmatic culture and plans can be made a short notice and improvisations can be made. This relates very well to the case study, as that’s exactly how New Zealand acted to keep the Hobbit and save the future of the film