Coke vs. Pepsi
1. INTRODUCTION
The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen.
2. Two Companies In The Same Sector
2.1 About The Company: Coca Cola
Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing strategies led Coke to its governing of the world soft-drink market throughout the 20th century.
The company produces and offers concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate by combining it with filtered water and sweeteners. The bottlers then distribute and merchandise Coca-Cola to retail stores and vending machines. This includes Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to restaurants and food service distributors.
The Coca-Cola Company has introduced on occasions, other cola drinks under the Coke brand name. The most common an used of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coca-Cola Zero, Diet Coke Caffeine-Free, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.
Mission, Vision & Values
The world all around
The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen.
2. Two Companies In The Same Sector
2.1 About The Company: Coca Cola
Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing strategies led Coke to its governing of the world soft-drink market throughout the 20th century.
The company produces and offers concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate by combining it with filtered water and sweeteners. The bottlers then distribute and merchandise Coca-Cola to retail stores and vending machines. This includes Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to restaurants and food service distributors.
The Coca-Cola Company has introduced on occasions, other cola drinks under the Coke brand name. The most common an used of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coca-Cola Zero, Diet Coke Caffeine-Free, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.
Mission, Vision & Values
The world all around
Bibliography: ➢ www.coca-cola.com ➢ www.pepsico.com ➢ www.marketing.about.com ➢ www.quickmba.com