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COM 3029

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COM 3029
COM 3029
Media Studies: Policy Management and media representation

Semester 1, 2012

Student number: 35373385

Table of contents Page no.
1. Introduction………………………………………………………………..3
1.1 History of communication policy……………………………………….5
1.2 Freedom of the media…………………………………………………..6
1.3 Policy analysis……………………………………………………………9
2. Representation………………………………………………………….12
2.1. Media Representation of Race……………………………………….12
2.1.1 Racism as an ideology………………………………………………12
2.1.2. Meaning of whiteness as an ideological position……………….15
3. Media representation of HIV and Aids………………………………16
3.1. The gist of the article…….…………………………………………….16
3.2 Ethical issues reported on the media…………………………………16
3.3. Power and influence of the media……………………………………17
3.4 Why do I think that the people need to know about this…………….17
3.5. Slot of the article…………………………………………………………18
4. Conclusion…………. ……………………………………………………20
5. Sources consulted………………………………………………………21

INTRODUCTION
The emphasis is on how the media are regulated, the nature of the media and communication policy. Exploring the media as an institution introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism.
Media studies draws on the humanities and social sciences in order to understand the importance of communication in our everyday lives. Media studies are an academic discipline and field of study that deals with the content, history and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences

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