Com/340 Week 5 Final Exam
University of Phoenix Material
Mass Communication Test
-3 x 1.66 pts. = minus 5 pts. = 45 pts. out of 50 pts. = 90%
Underline/highlight/select the best answer to the following 30 multiple choice questions.
Multiple Choice
1. MEDIA CRITICISM
a. is the analysis used to assess the effects of media on individuals
b. should be based on well-reasoned arguments
c. can be negative or positive
d. all of the above
2. Three of the reasons that American media products dominate the global scene are
a. diversity, the English language, synergy
b. freedom of expression, diversity, big business
c. freedom of expression, the English language, censorship
d. freedom of expression, horizontal integration, big business
3. The American media and government are interrelated in three ways:
a. regulation, censorship, elections
b. regulation, adversarial relationship, broadcast media
c. regulation, adversarial relationship, elections
d. audience, adversarial relationship, elections
4. The theory that the introduction of new technology changes society, sometimes in unexpected ways, is called
a. technological determinism
b. vertical integration
c. blockbuster theory
d. technological consumerism
5. Which of the following is an example of a banned book?
a. The Adventures of Huckleberry Finn
b. Harry Potter
c. Tarzan
d. all of the above
6. The medium that employs the most people to gather the news is-
a. radio news
b. television news
c. magazine features
d. newspapers
7. The biggest challenger to newspapers today is
a. cable television
b. the World Wide Web
c. weekly news magazines
d. the evening TV news
8. Media generally go through three stages of development, in this order
a. elite, specialized, popular
b. elite, popular, specialized
c. specialized, popular, elite
d. popular, specialized, elite
9. The magazine industry is becoming-
a. more specialized, more segmented
b. less specialized, less
Mass Communication Test
-3 x 1.66 pts. = minus 5 pts. = 45 pts. out of 50 pts. = 90%
Underline/highlight/select the best answer to the following 30 multiple choice questions.
Multiple Choice
1. MEDIA CRITICISM
a. is the analysis used to assess the effects of media on individuals
b. should be based on well-reasoned arguments
c. can be negative or positive
d. all of the above
2. Three of the reasons that American media products dominate the global scene are
a. diversity, the English language, synergy
b. freedom of expression, diversity, big business
c. freedom of expression, the English language, censorship
d. freedom of expression, horizontal integration, big business
3. The American media and government are interrelated in three ways:
a. regulation, censorship, elections
b. regulation, adversarial relationship, broadcast media
c. regulation, adversarial relationship, elections
d. audience, adversarial relationship, elections
4. The theory that the introduction of new technology changes society, sometimes in unexpected ways, is called
a. technological determinism
b. vertical integration
c. blockbuster theory
d. technological consumerism
5. Which of the following is an example of a banned book?
a. The Adventures of Huckleberry Finn
b. Harry Potter
c. Tarzan
d. all of the above
6. The medium that employs the most people to gather the news is-
a. radio news
b. television news
c. magazine features
d. newspapers
7. The biggest challenger to newspapers today is
a. cable television
b. the World Wide Web
c. weekly news magazines
d. the evening TV news
8. Media generally go through three stages of development, in this order
a. elite, specialized, popular
b. elite, popular, specialized
c. specialized, popular, elite
d. popular, specialized, elite
9. The magazine industry is becoming-
a. more specialized, more segmented
b. less specialized, less