This study guide will prepare you for the Final Examination you will complete in the final week. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination.
Week One: Defining Research Process and Data Measurement
Objective: Define business research and its purpose.
1. The main distinction between applied and basic business research is that applied research is used to a. acquire knowledge about consumer preferences b. solve a specific business problem c. identify factors that affect employee motivation d. investigate consumer seasonal spending habits …show more content…
3. To reduce the chance of bias in workplace research projects, a. have all data collection performed by management personnel b. design the data collection process to ensure that responses are truly anonymous c. provide feedback on results and repeat the data collection process until all participants provide similar responses d. keep the purpose of the research project a secret until all results are in
Objective: Define how data is collected, measured, and described in business research.
4. A sufficiently large coverage error will result in which of the following? a. Nonresponse bias b. Probability sampling c. Statistics about the actual population, not the target population d. Inability to perform inferential statistics
Objective: Define how data is collected, measured, and described in business research.
5. A survey was mailed to 400 students; 100 were randomly selected from the freshman, sophomore, junior, and senior classes last semester. What sampling method was used? a. Cluster sample b. Stratified sample c. Systematic sample d. Simple random sample
Objective: Develop problem definitions and