In order to maintain social order and stability, people create a lot of rules to conduct the people’s behavior. A part of these rules of conduct is included in the scope of the law, which needs the coercive power of the country to protect its implementation. The other part belongs to the moral category, and it needs to rely on self-reflection and intervention of public opinion which can assurance its implementation. The business ethics is a part of commerce responsibility, and it is also a part of moral rules. Commercial activity is one of the most important activities in human society, and whether the commercial activity can run orderly have a tremendous impact on a society. A responsible commerce should fully consider the moral responsibility. Abramov (2007) said that The enterprise is closely related to the profits, in order to establish the basic responsibility of the enterprise, it should strengthen the full range of responsibility and cultivate culture which concentrates on responsibility. This essay will firstly give a brief description on the responsible commerce. Following this, it will discuss on the utilitarianism theory and its relation to the responsible commerce. After that, it will use the utilitarianism theory to analyze a case. Finally, it will give a reflection about the study.
A brief introduction of the responsible commerce
As a part of the social system, the responsibility of commerce attracts more and more attention. This concern not only comes from the theoretical areas, but also comes from the groups related to the enterprise and the stakeholders. How to ensure the implementation of the responsibility of the enterprise, and make it give a greater contribution to the society when it gets benefit from the society are the hot spots.
An enterprise is rooted in the society, it is impossible to be an isolated body, and it must have a broad contact with the society, then it is necessary to undertake the corresponding
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