Preview

Commercialization of sports

Good Essays
Open Document
Open Document
581 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Commercialization of sports
Commercialization of sports

Commercialization is an engine driving the sport industry. Over the years, the concept of sports has been gradually transformed from “playing for the love of the game” to “playing for the maximum profitability.” Nearly every decision related to professional sports has been influenced by economic factors. It is fair to say that commercialism in sports became so prevalent that younger generations are able to look past frequent commercial breaks, promotional materials throughout the stadiums, and athletes endorsing products with every possible opportunity. Consequently, the future of sports will be likely dominated by media, powerful sponsors, and individual owners of professional teams. They have a financially secured life which was not the case a few decades ago. Commercialization in sports brings a welcome change in the lives of sportspersons but sports sociologist also contend that it brings negative aspect in sports such as sledging, unfair play, throwing a match away etc. All these are done to succeed by all means because of financial aspect associated with winning or losing a match being in the form of financial contract, endorsement and advertisements.
Although Sports Sociologists such as Butler, 2000 and Karen & Washington, 2001 thrown some light on negative aspects associated with commercialization in sports, no survey study has been conducted so far in which players perspective on this sensitive topic in sports arena have been analyzed. Hence, in order to investigate the sportspersons perspective about what they feel on the issue of situational ethics creeping in sports due to commercialization, the present study was planned. It was hypothesized that views of sportspersons that situational ethics in sports is due to commercialization in sports will be equally distributed. It was hypothesized that views of sportspersons that situational ethics in sports is due to commercialization in sports will be equally distributed.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    The Role Of Sports In The 1960's
    • 1175 Words
    • 5 Pages

    The Role Of Sports In The 1960's

    Professional athletes are celebrities in today’s world. The superstars of their sport get paid millions of dollars every year. They are also role models for many young people that wish to play the same sport. But it wasn’t always that way; however, sports have always been affected by the culture of that time. In the 1960’s sports have been affected by war, racism, and politics.…

    • 1175 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Sports and Entertainment Marketing
    • 651 Words
    • 3 Pages

    Sports and Entertainment Marketing

    Many advertisers take on the role of sponsoring sporting events or teams to bolster popularity and gain recognition through the team or event. Sport marketing urges memberships, sales, and recognition. These factors represent the biggest benefits for the companies, the athletes, the associations, the leagues, and sport event managers. Well thought out, effective marketing helps to understand the customer and the marketplace. Also, informed marketing decisions help increase status and importance in people's lives, sport is considered a profitable and sustainable marketing source. At large sporting events, sponsors like to take advantage of the large crowd to advertise products (handout products, freebies, contests, etc.) because more people will be able to see it. Therefore this is significant because not only is it a simple way to announce a product but it is also efficient due to the amount of people who would see it at a large event. “Another example of sports marketing through sponsorships, is the renovation of the contract between Adidas and the Mexican Football Federation (FMF). In August of this year the CEO of Adidas Herbert Hainer in companion of the president of the FMF, Justino Compeán announced the renewal of the contract in order to permit Adidas to continue producing and designing the uniform of the Mexican teams until 2018. This is an example of sports marketing because as it was define, sports marketing is a marketing strategy in which companies related to sports products or services promote their trademark through design, production or other resources. In this case Adidas, which is completely related to sports, is the company that is using sports marketing as a strategy, by designing the uniforms of the football team and as a consequence its trademark is being promoted every time there is a game.” (Wikipedia, Sports Marketing)…

    • 651 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Prudential Center Advertising Analysis
    • 1350 Words
    • 6 Pages

    Prudential Center Advertising Analysis

    On one hand, the staggering popularity of sport is due, to no small extent, to the enormous amount of attention provided it by the mass media. On the other hand, the media are able to generate enormous sales in both circulation and advertising based upon their extensive treatment of sport.” The amount of advertising in sport has become very extreme. In almost every aspect of a sport you can find some form of advertising or media being exposed. The players, the coaches, the memorabilia stores, the stadiums, the teams and especially the commercials during televised games, all include media or advertising in some…

    • 1350 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Slavery, Segregation and Civil Rights: Their Impact on American Sports
    • 3800 Words
    • 12 Pages

    Slavery, Segregation and Civil Rights: Their Impact on American Sports

    To many people, the sports world is a place in which none of the normal problems of the "real" world could possibly exist. The participants seem to be rich beyond measure, many are educated and well spoken, and though there are disputes, they usually center on money-not…

    • 3800 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Social Construction Of Sport
    • 1792 Words
    • 8 Pages

    Social Construction Of Sport

    Dominant cultural ideologies are contested and struggled over in everyday life (Falcous, 2005), sport included. Falcous’ Media-Sports Complex allows us to view sport in a light that we are not subject to as consumers. It is a key text in understanding what we buy in to, and why or how we have come to the decisions that we have regarding sport in society and culture. It is with things such as the Olympics and highly advertised games that we question: “why did I actually watch that?” It is rarely because you are an avid fan, or active in the sport, but because the media filters the raw reality of the situation, to a point where the act of watching the sport is seen as desirable and rudimentary to your life. With examples of the NBA and NWBA, we are forced to view women in a secondary light to men when it comes to sport, and this is a global phenomenon. In conclusion, the media, be it mass media, niche media, or micro media, have a certain amount of control over sport; how it is viewed, and how it is perceived in society. The critical theorist would place the media at the top of the hegemonic power ladder, controlling the sports, and their organisations. The relationship between media and sport is no longer symbiotic as it was once thought, but viewed as part of the emergent vertical integration…

    • 1792 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Functional Philosophic Statement: The Profession Of Sport Management
    • 613 Words
    • 3 Pages

    Functional Philosophic Statement: The Profession Of Sport Management

    The profession of sport management has to defend its purpose on the daily basis. It is critical that individuals practicing this profession develop a philosophy in order to provide society, and customers with an understanding of its purpose and the direction where sport management is going. Situations will constantly present themselves that will challenge integrity, responsibility, and management skills of sport managers. Therefore, sport managers need to define their identities and prove that sport management is as important as business management, in order to convince other professionals that this arena should be taken seriously.…

    • 613 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    How Sport Is a Producer and Product of My Society?
    • 4914 Words
    • 20 Pages

    How Sport Is a Producer and Product of My Society?

    Throughout the past severalweeks, many ideas have been presented about how sport is producer and product of society. I agree with all the ideas presented in thisclass. I believe the sport is the producer and product of society because of how sport can be influence on everything that surrounds it. Every aspect of our society is affected by sport. Our race affects the amount of sport that we are exposed to. Our social class limits our availability to play certain kinds of sports we may want to play. Corporate America affects the way that we may respond to sport and affect our personal purchase decision. Even our gender can affect the way that we see sport and how others may see us in sports. We may not see it but our position in society affects everything around us even sport and how available sports are to us.…

    • 4914 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Interscholastic Sports Essay
    • 2204 Words
    • 9 Pages

    Interscholastic Sports Essay

    Introduction Athletic participation either at the organized level or for recreation has become part of our social fabric in society (Proios, 2013). Sports involves a multitude of individuals from players, referees, fans, workers, coaches, staff, volunteers and various others involved in the organization and implementing of games and tournaments. The evidence that sport is part of our everyday life can be seen through media and social outlets, playgrounds, recreational facilities, retail athletic stores, state, local and state park recreational facilities, and dedicated sport channels that are available twenty four hours a day (Proios, 2013). How a person or persons acts when involved in athletic and sport participation, can be a greater…

    • 2204 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Sociology
    • 1904 Words
    • 8 Pages

    Sociology

    Niu, Z. (2006). Study on the Side-effects of the Commercialization on Competitive Sports and the…

    • 1904 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Sociology of Sport
    • 1615 Words
    • 7 Pages

    Sociology of Sport

    Many in the community are not aware that the class of Sociology of Sport is offered in the school. Many who do recognize that the class is being offered in the school may also question the value and academic merit of such a course. What people don’t see is that the world of sports is closely linked to the social world. Social attitudes are reflected in the world of sports. These attitudes can be seen in different ways such as the social atmosphere affecting sports, the ways in which we define sports, exempting the world of sports from the world of citizenship and deviance in sports. Through these ways we can see how such a class can enlighten a person on sports and the real world.…

    • 1615 Words
    • 7 Pages
    Good Essays
    Read More
  • Best Essays

    The American Dream - Latinos and Baseball
    • 2813 Words
    • 12 Pages

    The American Dream - Latinos and Baseball

    Yiannakis, Andrew, and Merrill Melnick. Contemporary Issues in Sociology of Sport. Kendall/Hunt Company, 1993. Print.…

    • 2813 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Explain What Was The Move To The Commercialization Of Professional Sports In America
    • 2788 Words
    • 12 Pages

    Explain What Was The Move To The Commercialization Of Professional Sports In America

    Sports have long been an important part of American life. Sports evolved from amateur endeavors to lucrative businesses with highly paid professional players who are traded as commodities. This change occurred slowly and took time to build traction, yet now in modern times sports players are amongst the highest paid people in the world and the teams are big businesses. The commercialization of professional sports in America reflected capitalist ideals, in that they became largely about making huge amounts of money for the owners. A professional sport is commonly defined as a game played by athletes who are paid for their performance. Professional athletes are also dedicated to high levels of achievement in the sport, perhaps higher than was ever possible with amateurs who…

    • 2788 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Athletes As Role Models Research Paper
    • 305 Words
    • 2 Pages

    Athletes As Role Models Research Paper

    Sports are not only a major trend of popular culture, but they also play a huge role in society by posing great influences on the participants as well as the fans. The athletes and their actions, behaviors, and attitudes are closely observed, idolized, and mimicked by many, especially by the youth (Koutrou, 2012). They are highly recognized on television, in magazines, movies, and much more. Athletes are put on a pedestal and expected to uphold a good reputation. Like all other humans, athletes make mistakes.…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Professional Athletes Should Get Paid Essay
    • 516 Words
    • 3 Pages

    Professional Athletes Should Get Paid Essay

    Nevertheless, professional athletes do play an important role in society as well. Football is America’s favorite sport. Many exhausted Americans come home after work seeking some sort of entertainment to lift their spirits and relax their minds after an eventful day. For some, sitting down to catch the game is one of the quickest ways to find enjoyment. The athletes on the field provide pleasure and excitement to their viewers. Some professional athletes even go out of their way to give a percentage of their income to charities to help those in need. These factors are what make athletes valuable.…

    • 516 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Money in Sports
    • 2094 Words
    • 9 Pages

    Money in Sports

    Money has always been involved in sports since the early ages. In today's context due to the wrong use of money the prestige of sports has been declining. Cases such as match fixing, betting, corruption can sometimes be seen in the headline of newspapers and magazines. It is an inevitable fact that these cases is spoiling the reputation of sports. However, money is also helping find and encourage sportsperson and fans too.…

    • 2094 Words
    • 9 Pages
    Better Essays
    Read More

Related Topics