Kimie Carter
COM/350
August 4, 2014
University of Phoenix
Common Characteristics of an Organization
The Walt Disney Company was founded in 1923 by Walt and Roy Disney, and has become globally known and worth billions. It began as motion picture company and eventually expanded to include television, tourism, hotels, sports, retail, and book publishing. The company’s Mickey Mouse logo is one of the most famous throughout the world and considered to be one the world’s most influential businesses. The Walt Disney Company has five entities that include: The Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks, and Disney Interactive. The Walt Disney Studios is one of Hollywood’s major film studios today, and includes Pixar Animation and Lucas Films in their group. The Park and Resorts segment of the company includes the theme parks, resorts, and Disney Cruise Lines. Disney Consumer Products includes all merchandise, clothing, toys, and food that is based on their Disney properties. The Disney Media Networks contain various networks and cable channels including, ABC Television Network, ESPN, and the Disney Channels. Disney Interactive includes all of Disney’s social media, websites, and computer games.
“The mission of The Walt Disney Company is be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” The resort, media, film, and products target the family audience with a focus on children. The majority of their products, attractions, shows, and films center on the cartoons that the world has grown to love. In the last ten years the company has expanded with the acquisitions of Lucas Films, ABC network, and ESPN sport cable network it
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