Walt Disney Media Conglomerate Analysis
Walt Disney: Media
Introduction/Random Information
The Walt Disney Company is the world’s largest media conglomerate. The company has the ability to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as customer ordination in all its operating segments. The company has television holdings in ABC and ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%), and ESPN (80%).
Each of these divisions that Disney owns and operates are leaders in their respective industries and capitalize multiple channels that have been created to additional products and other tangible goods account for 10% of Walt Disney’s revenue.
Media Networks - $17,162,000,000 is up 6%
InteractiveMedia- $761,000,000 is up 7 %
ABC/Disney’s Target Market
Based on the statistics we gathered. The average age is 44.5 years old, Female, $75,000+ household income, 42% have 1+ child per household, home owners, 32% have some sort of education, median household income is $42,360.00. Children are the base but the parents are the deciding factor. Therefore, Disney aims at the parents.
Political – Legal
Court Judgments
Many broadcasters and advertisers dodged a bullet when the NFL solved its labor issues, however, this was not the case with the NBA. With over half of the NBA season being postponed due to negotiations and court hearings are causing billions of dollars worth of losses for broadcasters and advertisers such as one of the two biggest rights holder, TNT and Disney’s ESPN/ABC. Together they are paying $930 million per season through the end of their contracts in 2016.Various projections say that Turner's TNT, ESPN and ABC could collectively lose out on about $1.25 billion in advertising revenue. Should the entire season be lost, the league itself will eat that broadcast licensing revenue, as well billions of dollars. Not to mention that TNT and ESPN especially will have hours of empty programming to fill. Given that
Introduction/Random Information
The Walt Disney Company is the world’s largest media conglomerate. The company has the ability to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as customer ordination in all its operating segments. The company has television holdings in ABC and ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%), and ESPN (80%).
Each of these divisions that Disney owns and operates are leaders in their respective industries and capitalize multiple channels that have been created to additional products and other tangible goods account for 10% of Walt Disney’s revenue.
Media Networks - $17,162,000,000 is up 6%
InteractiveMedia- $761,000,000 is up 7 %
ABC/Disney’s Target Market
Based on the statistics we gathered. The average age is 44.5 years old, Female, $75,000+ household income, 42% have 1+ child per household, home owners, 32% have some sort of education, median household income is $42,360.00. Children are the base but the parents are the deciding factor. Therefore, Disney aims at the parents.
Political – Legal
Court Judgments
Many broadcasters and advertisers dodged a bullet when the NFL solved its labor issues, however, this was not the case with the NBA. With over half of the NBA season being postponed due to negotiations and court hearings are causing billions of dollars worth of losses for broadcasters and advertisers such as one of the two biggest rights holder, TNT and Disney’s ESPN/ABC. Together they are paying $930 million per season through the end of their contracts in 2016.Various projections say that Turner's TNT, ESPN and ABC could collectively lose out on about $1.25 billion in advertising revenue. Should the entire season be lost, the league itself will eat that broadcast licensing revenue, as well billions of dollars. Not to mention that TNT and ESPN especially will have hours of empty programming to fill. Given that