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he intention of this research is to show the corporate culture of Disney! Within this discussion, a number of topics will be addressed that include: formal statements prevalent in the organization and its impact to the organization, a description of the environment and the statement it makes relative to the organization, the types of language or sayings used in the organization, the type of role modeling, training and teaching that is emphasized, rewards used to motivate employees, outcome measures used by leaders within the organization, how leaders respond to critical incidents or crisis, workflow and organizational structure, an evaluation of organization systems and procedures and the types of organizational goals and associated criteria used for the selection of employees.
Philosophy
The mission of The Walt Disney Company is “to be one of the world's leading producers and providers of entertainment and information”. Using their collection of brands to differentiate their content, services and consumer products, it seeks to create the most creative, innovative and profitable.
When you wish upon a star, your dreams come true.” Disney uses this slogan as well as many others to surround society with a world of happiness, where dreams come true and anything is possible.

However, there are some of you who believe that this thought process is subliminal and Disney is therefore hiding certain race, gender, and sex issues. Now, you Disney fanatics may be thinking that Disney captivates, enthralls through song and animation; criticizing “questioning Disney is like questioning motherhood” (Snow whitey). Yet, as author Janet Wasko puts it: “There is the super fan, who doesn’t question Disney, and then there is the rejecter who wants nothing to do with Disney. The goal that you as the reader will hopefully attain, is to lie somewhere in the middle of the two extremes. Therefore all of you “happy go-lucky” Disney fans all the way down to the “negative nellies” of