Company Fairwood
Group members:1.Horace 2.Annie 3.Vivian 4.Nicole 5.Wendy
Company:Fairwood
1.1.-Introduction~
Fairwood main selling point for fast food, and the object are mostly families, students, and working people,They have afternoon tea specials, so very attractive selling approach is chosen food, then queued payments, payment , the cashier will give you a receipt, and then waiting for it to water bar to got their own food, it is cover any age, young and old market of a young convenience of fast food restaurants.This report consists of four sections. The introduction, Section 1, is followed by the Method section which describes how the research was conducted. The results of the research are presented in section3, Results and Discussion. The Conclusion is a summary of the results which were found. 1.2.-Background about Fairwood~
Fairwood pursuing a "customer first, people-oriented" concept, listen carefully to the needs of customers, close to the diet trend in product innovation and continuous improvement, committed to providing quality and price of popular foods. With the intention of service and convenience stores, to provide customers happy dining experience.
To enhance the brand image and competitiveness, Fairwood in November 2003 costing HK $ 15 million were 360 ° reforms big action, creating a new brand image, including the replacement of the trademark, as well as innovative operations, restructuring and upgrading in-store menus environment. Famous designer Mr. Chen Youjian more Fairwood design a "leap into the sky humanoid doll" as the new brand logo, feeling energetic, highly motivated, so that customers feel young Fairwood vitality, innovation and fun image. In addition, Fairwood invited two internationally renowned interior designer Mr. Liang Zhitian and Mr. Morita Christine pass hand in hand surgeon for Fairwood 's branch redesign,
Company:Fairwood
1.1.-Introduction~
Fairwood main selling point for fast food, and the object are mostly families, students, and working people,They have afternoon tea specials, so very attractive selling approach is chosen food, then queued payments, payment , the cashier will give you a receipt, and then waiting for it to water bar to got their own food, it is cover any age, young and old market of a young convenience of fast food restaurants.This report consists of four sections. The introduction, Section 1, is followed by the Method section which describes how the research was conducted. The results of the research are presented in section3, Results and Discussion. The Conclusion is a summary of the results which were found. 1.2.-Background about Fairwood~
Fairwood pursuing a "customer first, people-oriented" concept, listen carefully to the needs of customers, close to the diet trend in product innovation and continuous improvement, committed to providing quality and price of popular foods. With the intention of service and convenience stores, to provide customers happy dining experience.
To enhance the brand image and competitiveness, Fairwood in November 2003 costing HK $ 15 million were 360 ° reforms big action, creating a new brand image, including the replacement of the trademark, as well as innovative operations, restructuring and upgrading in-store menus environment. Famous designer Mr. Chen Youjian more Fairwood design a "leap into the sky humanoid doll" as the new brand logo, feeling energetic, highly motivated, so that customers feel young Fairwood vitality, innovation and fun image. In addition, Fairwood invited two internationally renowned interior designer Mr. Liang Zhitian and Mr. Morita Christine pass hand in hand surgeon for Fairwood 's branch redesign,