Subway Analysis
Abstract
Currently, franchisee is one of the most popular business models in Australia. In 1965, an American university student formed the SUBWAY, a submarine sandwich restaurant. After 30 years development, Subway creates a sandwich empire through franchisee model and fast extent to 90 countries with more than 300000 restaurants in global range. Currently, economic crisis is impacted Australia and deeply bring the negative influence to Australia economic system. The data indicate Australia is involved in stagflation and unemployment reached the history record constantly. The report will addressed the issues of SUBWAY franchisee which provide a brief understanding of internal and external environment which may apply to impact on the SUBWAY restaurant.
Table of Content Abstract 1 Table of Content 2 Introduction 3 Internal Environment Analysis 3 External Environment Analysis 5 Customers Environment Analysis. 9 Competitors Environment Analysis 11 Conclusion 13 Appendix 1 15 Appendix 2 16 Reference 20
Introduction
Subway is the largest submarine sandwich provider and the third largest chain restaurant after the Mcdonald’s.(SUBWAY.com 2009) It was created by Fred De Luca in 1965. (SUBWAY.com 2009) Currently, Subway has approximately 31125 restaurants in 90 countries. (SUBWAY.com 2009) In 2006, Subway accumulated 9.05 billion revenue. The advertising slogan of Subway is “Eat Fresh” is the object of Corporate, which means every sandwich from Subway is made on freshly baked bread, using fresh ingredients and in front of the customer to their exact specification order by Subway employees. (SUBWAY.com 2009) They wish use the “fresh” concept to attract more customer who are seek healthy and tasty food. The report is aim to bring general situation analysis to discuss the potential environment changes may impact the restaurant. The report includes four parts, internal environment analysis, external environment analysis, a detailed customers
Currently, franchisee is one of the most popular business models in Australia. In 1965, an American university student formed the SUBWAY, a submarine sandwich restaurant. After 30 years development, Subway creates a sandwich empire through franchisee model and fast extent to 90 countries with more than 300000 restaurants in global range. Currently, economic crisis is impacted Australia and deeply bring the negative influence to Australia economic system. The data indicate Australia is involved in stagflation and unemployment reached the history record constantly. The report will addressed the issues of SUBWAY franchisee which provide a brief understanding of internal and external environment which may apply to impact on the SUBWAY restaurant.
Table of Content Abstract 1 Table of Content 2 Introduction 3 Internal Environment Analysis 3 External Environment Analysis 5 Customers Environment Analysis. 9 Competitors Environment Analysis 11 Conclusion 13 Appendix 1 15 Appendix 2 16 Reference 20
Introduction
Subway is the largest submarine sandwich provider and the third largest chain restaurant after the Mcdonald’s.(SUBWAY.com 2009) It was created by Fred De Luca in 1965. (SUBWAY.com 2009) Currently, Subway has approximately 31125 restaurants in 90 countries. (SUBWAY.com 2009) In 2006, Subway accumulated 9.05 billion revenue. The advertising slogan of Subway is “Eat Fresh” is the object of Corporate, which means every sandwich from Subway is made on freshly baked bread, using fresh ingredients and in front of the customer to their exact specification order by Subway employees. (SUBWAY.com 2009) They wish use the “fresh” concept to attract more customer who are seek healthy and tasty food. The report is aim to bring general situation analysis to discuss the potential environment changes may impact the restaurant. The report includes four parts, internal environment analysis, external environment analysis, a detailed customers