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Comparative study of Noodles market in Nepal

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Comparative study of Noodles market in Nepal
CHAPTER I: INTRODUCTION
1.1 Introduction of the Study
1.1.1 History of Noodles Industries
Noodles have its origin from china of chowmein or “chau-chau” and from Italy in the name of “Sphaghetti”, similarly, it is also pronounced as “Featuching” and Cut Macaroni” by the Italians. Initially Chinese and Italians used it as a main meal. In different names, shapes, quality and taste the item is prepared in different varieties.
Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Ando of Nissin Foods, Japan. Taste of noodles differ from company to company, but the basic component of the noodles are the same like wheat flour, egg, baking powder, salt, herbs etc. now a day’s many noodles are variable in different tastes which have brought a heavy competition in the noodles market. Example: chicken flavor, mutton, vegetable, white noodles and many more which can be sseeing in near future.
1.1.2 HISTORY OF NOODLES INDUSTRY IN NEPAL
Within the food industry, instant noodles are very much popular among the Nepalese people. Instant noodles are also considered as a major category of the instant food industry in Nepal. The other instant food items available in the Nepalese market are: biscuits, crackers, bakery items, and chips, which can be eaten directly, from the packets anytime and anywhere. These food items are also cauterized sometimes as junk food. Besides these food items usually do not serve the purpose of a “meal”.
The instant noodles industry falls in the category between the so-called junk food and meal. Of course at times it does serve the purpose of full meal but not always as the staple meal of the Nepalese people are rice, pulses, vegetables and pickles. Generally instant noodles are taken as



Bibliography: 2. Thakkar Bhushan, Top Of the Mind Recall for Sidhee Cement, Summer Training Report, 2004 3

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