Compare and Contrast

Compare and Contrast Many have heard the saying, “Nobody's perfect” and truth is no one is. Everyone has something they want to change or improve about themselves. Society plays a big role in encouraging people to look a specific way, a way that is described as its version of perfect. A way that helps portray this vision of what people should look like is through advertisement. Ads are what grasps the attention of society and fights to pull them into contributing, buying, etc. their products and/or ideas. Ads have been around for centuries are continued until this day. Advertisements are a way of manipulating a person to think what the advertisement thinks. Ads have become nothing more than ordinary in our time. The purpose of this essay will be to compare and contrast three different advertisements by their elements. The three advertisements will be Weight Watchers, Proactive, and Victoria Secret. Everyone is born different and there is nothing that ca be done to prevent that. As we grow older we began to develop our own physical appearance and as many know, not all are satisfied with end results. This touches the element of biology. Advertisements such as Weight Watchers and Proactive are set out to help those who feel in they are in desperate need. Both Weight watchers and Proactive bring in audience by sharing interviews that are called, “Success Stories”. These stories are told by “everyday ordinary people” on how the product was such a success for them. The stories are followed by before and after pictures of the person and how happy they are now. These two ads fall under the biology element because the product of the advertisement is meant to fix what your body is not doing naturally such as losing weight and getting rid of acne. Another element used by these two ads is celebrity gain. They are able to get celebrities to use their products and speak about the wonders its for them, which gives even more motivation for consumers to buy the product.