Social scientists often refer to different levels of social life. ‘Micro’ is the first of these levels; this refers to the smallest of details, for instance our everyday behaviours, or particular interactions between people. Next is a level that takes a look at a pattern of behaviour, maybe within an organisation or institute, this is called ‘meso’. While the next level ‘macro’ focuses on the larger scale patterns and structures of social life.
Erving Goffman’s ideas focus on the ‘micro’, and the patterns of everyday life. He analyzed the social rules governing the interactions of individuals to develop his theories. Goffman demonstrated that the most casual actions of an individual, such as a glance or bodily gesture, are in effect a performance aimed toward communicating a positive impression for an audience. ‘Often these ways of acting and interacting are unnoticed and only become apparent when they are breached’ (staples et al.,2009, p.?) Goffman focused on the self and self-presentation. He preferred to study individuals, and the minutiae of a person’s face-to-face