Compare And Contrast Nixon/Kennedy And The Presidential Campaign
Similarities and differences in the use of media in the 1960: Nixon/Kennedy and the 2012: Obama/Romney presidential campaigns
I. Similarities
Both presidential campaigns used televisions as their tools to deliver messages to a large audience. In fact, televisions were a primary way in which American citizens could learn about presidential candidates. Televisions were used to show debates between candidates, so that citizens could be able to know who should lead them.
II. Differences
There were differences in the use of media between the 1960: Nixon/Kennedy and 2012: Obama/ Romney presidential campaigns. These differences were based on the use of technology by the candidates during the presidential campaigns. The candidates in both presidential …show more content…
Kennedy won this campaign because he performed well on television with much support composed of 90% of all Americans. Nixon had only 10% of the population who listened to radios (Chris& Sox, 2007). Today people are using different kinds of methods in politics. Some use democracy in some countries where citizens vote the president of their choice. On the other side, in some nations there is still the use of hierarchy where leadership is hereditary. Citizens evaluate candidates in different ways; some are persuaded by mass media and others critically analyze leaders they are going to choose depending on their speeches and the way they respond to questions from the …show more content…
Social media is channel of a communication where people interact either between two persons or among a small group. In addition, social media allows individuals to share ideas and opinions as well expressing their perspectives easily. Examples of social media are: Facebook, Twitter, and WhatsApp (Robert, 2006). Information on social media is controlled by the public or private owners. This is because any posted information can be viewed by a large audience. The audience can make comments and share it with other
I. Similarities
Both presidential campaigns used televisions as their tools to deliver messages to a large audience. In fact, televisions were a primary way in which American citizens could learn about presidential candidates. Televisions were used to show debates between candidates, so that citizens could be able to know who should lead them.
II. Differences
There were differences in the use of media between the 1960: Nixon/Kennedy and 2012: Obama/ Romney presidential campaigns. These differences were based on the use of technology by the candidates during the presidential campaigns. The candidates in both presidential …show more content…
Kennedy won this campaign because he performed well on television with much support composed of 90% of all Americans. Nixon had only 10% of the population who listened to radios (Chris& Sox, 2007). Today people are using different kinds of methods in politics. Some use democracy in some countries where citizens vote the president of their choice. On the other side, in some nations there is still the use of hierarchy where leadership is hereditary. Citizens evaluate candidates in different ways; some are persuaded by mass media and others critically analyze leaders they are going to choose depending on their speeches and the way they respond to questions from the …show more content…
Social media is channel of a communication where people interact either between two persons or among a small group. In addition, social media allows individuals to share ideas and opinions as well expressing their perspectives easily. Examples of social media are: Facebook, Twitter, and WhatsApp (Robert, 2006). Information on social media is controlled by the public or private owners. This is because any posted information can be viewed by a large audience. The audience can make comments and share it with other