Eisenhower set up some core basics of media influence and personality presenting to all the public. The way he used short commercials to enhance his “media image” is fascinating for that time period. His campaign used these short commercial breaks to present Eisenhower’s persona as friendly, charming and caring. This eventually led to his electoral succes and really openned a new way of politcal campaigning. Eight years after Eisenhower’s breakthrough of media use in politics we have a first televised political debate between Kennedy and Nixon in 1960. A lot of people share opinion that Kennedy actually won because of his impresive appearance on television. Those who didn’t had a television used radio’s as their source. This debate provided the people to see or listen to their favorites go head to head and discuss all the important issues regarding economy, international politics and education. It was really something that changed the whole view about campaigns and president runs. Both of these two years and time periods present very important and crucial moments in the history of campaigns, and politics in
Eisenhower set up some core basics of media influence and personality presenting to all the public. The way he used short commercials to enhance his “media image” is fascinating for that time period. His campaign used these short commercial breaks to present Eisenhower’s persona as friendly, charming and caring. This eventually led to his electoral succes and really openned a new way of politcal campaigning. Eight years after Eisenhower’s breakthrough of media use in politics we have a first televised political debate between Kennedy and Nixon in 1960. A lot of people share opinion that Kennedy actually won because of his impresive appearance on television. Those who didn’t had a television used radio’s as their source. This debate provided the people to see or listen to their favorites go head to head and discuss all the important issues regarding economy, international politics and education. It was really something that changed the whole view about campaigns and president runs. Both of these two years and time periods present very important and crucial moments in the history of campaigns, and politics in