their candidate. However, Political parties have benefits and disadvantages for candidates, and voters. Political parties recruit candidates to be part of their coalition to gain government power. They choose their best candidates to represent them, a candidate who would have popular appeal, so they could have a higher chance to win elections. At the same time, candidates usually join one of the parties rather than pursue their independence or a third party because the electoral rules favor a two party system.
Candidates and political parties work closely together to achieve their goals. Political parties are beneficial for candidates because they organize campaigns, find experts to plan successful strategies, run ads promoting their candidate, but at the same time attack the opponents candidates, and get people out to vote. For example, they help raise money to advertise their electioneers and to get their message out. One way political parties raise money for campaigns is by sending it’s president to campaign hustings, where the party’s top fundraiser can speak as well. For example, during the elections of 1999-2000, Bill Clinton attended to 295 fund-raising events and collected $160 million for the Democratic congressional candidates. Most currently, president Barack Obama attended more than 250 fundraising events during his first term in office to obtain financial help. Even though political parties are indispensable for candidates, there are also disadvantages. One of the possible disadvantages is the consequence of the transaction and conformity cost, which is the difference between what the candidate prefers and what the party requires. After candidates join a party alliance they need to maintain the value of their party even though party’s ideas
are against their beliefs. Party identification simplifies voting choices and they also helps mobilize voters to obtain the majority support at elections, so they can pass bills in government. Party identification has increased in the past thirty years because it reduces the cost of time in voting that most citizens are not willing to pay. Voting can be difficult, expensive and the expected payoff is low, but parties provide information about their candidates’ qualities, experiences and about their prepositions or issues they want to address. Party labels make voting easier for citizens because citizens choose candidates under the labels they identified with since it will most likely benefit their own interests, beliefs and preferences. Party labels are meaningful because citizens know what they are going to advocate for, and they are also shortcuts for voters. The more informative party labels are the more useful they are to voters. However, if labels do not provide the necessary information voters need in order to vote, it would weaken party identification. For example, during the 1960’s and 1970’s the New Deal broke apart, which caused party identification to reduce for voters. Citizens became more confused about which political party to vote in elections. Also, when candidates do not follow what the party believes, party labels do not longer have a meaning for voters. In addition, Party platform is a list of actions, values and issues, political parties support in order to appeal to the general public to attract voters. Voters learn that democrats are more liberal, who support pro-choice, legislation to protect gays against discrimination and higher tax rates for higher income brackets. At the same time, voters also learn that Republicans are more conservative, who support-pro life and. Political parties also recruit voters. They target specifically citizens that are most likely to vote for their party. One way Party politicians recruit voters is by providing favors and services to specific groups in return for their vote on Election Day. For example, in (date) political parties helped immigrants’ rights after they immigrated to America by helping them to find housing and jobs. New citizens would return favors by giving political support. On the other hand, one of the disadvantages parties have to overcome when they try to mobilize citizens to vote is the tendency of electorates to free ride. Even though some of the citizens do not take the time to vote, they still get the benefit to enjoy a party’s victory. Political Parties are indispensable to elect candidates and recruit voters. The incentive for parties is to build stable legislative and electoral alliances. Political parties need to mobilize voters in order to get support for their candidates. They help candidates by giving campaign advice, help fundraising, and recruiting voters. They are also very helpful for citizens because they serve as a shortcut to vote. However, political parties also have disadvantages for candidate and voter. Candidates have to pay the transaction and conformity cost. Voters have to make sure party labels are informative and after candidates are elected they might not follow what their party believes. Also, Parties have to overcome the electoral free riding problem.