It is the first time that the BMA has acknowledged such a link. There are an estimated 60,000 people in Britain with eating disorders. Nine out of ten are female (British associated medical report). The report calls for urgent action to reduce the pressure on young women to be thin, asking publishers in particular to be more responsible. The association asks for "more realistic body shapes" to be featured in a bid to cut the number of women dying from the so-called "slimming" diseases. Schools are also encouraged to stamp out teasing of overweight pupils, and to encourage them to take part in sport. Dr Vivienne Nathanson, BMA head of science, said: "The image of slim models in the media are a marked contrast to the body size and shape of most children and young women, who are becoming increasingly heavier." (British associated medical report). There is numerous health implications through having anorexia or bulimia, sufferers may develop malnutrition caused by under eating or overeating. The word malnutrition indicates deficiency for energy, protein and micronutrients (e.g. vitamin A, iodine and iron) either singularly or in combination (Bruch, 1973). It can cause severe health risks including (but not limited to) respiratory infections, kidney failure, blindness, heart attack and death. Dehydration will be caused by the depletion or lack of intake of fluids in the body, or by restriction of carbohydrates and fat. Restriction/Starvation, vomiting and laxative abuse are the primary causes in sufferers of Eating Disorders (Gross, 2005). Symptoms include dizziness, weakness, or darkening of urine. It can lead to kidney failure, heart failure, seizures, brain damage and death. Lanugo (soft downy hair on face, back and arms) this is caused due to a protective mechanism built-in to the body to help keep a person warm during periods of starvation and malnutrition, and the hormonal imbalances that result from the disorder. The Eating Disorder Association estimate that is costs the NHS £12,000 for a 12 week in house programme (Jane Ogden, 2003). On the other hand obesity in the UK is on the rise a quarter of men and a fifth of women are obese. A Further 41% of men and 33% of women are overweight (NHS direct). Obese levels are also on the rise with children to. Insurance companies have known for nearly a century that very heavy people or very light people are likely to die young and are therefore unprofitable to insure (NHS direct). Being overweight also cost the UK large amounts of money, it is reported that the cost to the NHS is approximately £485 million a year and that obesity related disorders result in 18 million sick days a year (NHS direct). Increasing rates of obesity appear to be common to the process of industrialisation and have been linked with many factors, including a more sedentary lifestyle and diets high in fat and sugars and an abundance of food. (Gordon, Richard, 2000) The number of children suffering from obesity has increased dramatically since the mid 1980’s in the UK. However this is not just a UK problem but also a global issue. Results in America have shown that the numbers with obesity have doubled since 1980. (Brown, 2001).
Obesity is defined as “An abnormal accumulation of body fat usually 20% or more over an individual’s ideal body weight. Obesity is associated with the increased risk of illness, disability, and death.”(cited in; Gale, 2000) “The role of obesity in the aetiology of diseases such as hypertension, diabetes, and coronary artery disease is well established. Obesity is also recognized as a major risk factor in the development of many other diseases, such as gastro esophageal reflux, arthritis of weight-bearing joints, sleep apnea, and certain types of cancer” (cited in; Bond, Evans, DeMaria, Meador, Warren, Shannon, & Shannon, 2004, p. 849).
Media is not only thought to play a role in anorexia and bulimia it is also thought to play a role in the outset of obesity. Advertising plays a role in expanding children 's waistlines in three primary ways: 1) the types of products targeted at kids; 2) the influence of ads on children 's food preferences; and 3) the extent to which these preferences actually impact children 's food consumption. Studies have found that the vast majority of television ads targeted at children are for food products and services (cited in: Barcus, 1975). Of those ads, most are for sweets, sweetened cereals and fast-food restaurants. But does exposure to such ads translate into requests for those foods? The research indicates that it does. Ads for junk food and sweets have been found to influence children 's short and long-term food preferences (Atkin and Gibson, 1978; Goldberg et al, 1978).
The hypothalamus is a part of the brain that controls our controlled weight loss and weight management, our motivation to eat and how the eating experience it experienced, if food is satisfying or not. If the hypothalamus is not working correctly food becomes increasingly more and more important, but yet increasingly more and more unfulfilling. It is this knowledge that has proved a link between the function of the hypothalamus and obesity (Gross, 2005). After diagnosis of an eating disorder has been made the next step is to treat it, treatment is available in different ways. A doctor of health physician can help treat the damage caused by the disorder; they can also recommend and refer the patient to a specialist eating disorder specialist (Jane Ogden, 2003). The specialist can then treat the disorder this can be done by counselling by which the patient can openly talk about their eating habits and begin to recognise their problem and begin to take control over their eating pattern (Jane Ogden, 2003). Cognitive behavioural therapy is another option, the patient would be taught new ways of thinking about their eating, and deal with deeper emotional problems that may have caused the disorder. In extreme cases hospitalisation would be an option, so the patients eating and calorie intake can be professionally monitored (Jane Ogden, 2003). Similar treatment is available for treating obesity, combining diet and exercise and behaviour therapy is a good place to start. Stomach stapling is another option for extreme cases, it reduces the size of the stomach thus making you eat less (Jane Ogden, 2003). There are drugs available from a health physician the most popular of these being, Orlistat that works by reducing the amount of fat absorbed from food. Sibutramine works by depressing the appetite, and finally Rimonabant that is the first ever drug to be prescribed for obesity. This works by reducing appetite and is thought to be used combined with exercise and diet (BBC). This essay has discovered that Eating disorders are extremely dangerous in many ways and if left untreated can be fatal. It has been disclosed in this essay that chemical imbalances, social and media, family, possibly depression are all major contributors to the outset of any eating disorder. Their symptoms are different but the starting point for these disorders appears to be similar. With professional help they are thankfully if caught in time able to be overcome.
References
Atkin, C., & Heald, G. (1977). The content of children’s toy and food commercials. Journal of Communication, 27, 107-114
BBC, internet page: http://www.bbc.co.uk/health/healthy_living/your_weight/medical_eds.shtml Accessed on 8th May 2007. http://www.bbc.co.uk/dna/h2g2/A13785014 Accessed on 8th May, 2007.
Bond, D.S., Evans, R.K., DeMaria, E.J., Meador, J.G., Warren, B.J., Shannon, K.A., Shannon, R.M. (2004). A conceptual application of health behavior theory in the Design and implementation of a successful surgical weight loss program. Obesity Surgery, 14 849-856. Accessed June 30, 2007 from EBSCOhost database.
Brown, Liz, 2001, Go outside and play (obese children), Better Nutrition (online), Sept.2001, Available at http;//www.findarticles.com/cf_0/m0FKA/9_63/78477096/html (accessed 1st June 2007) Bruch H (1973) Eating Disorders – Obesity, Anorexia Nervosa, and the person within, Basic Books, http://www.chuckiii.com/Reports/Health_&_Beauty/Anorexia_Nervosa_and_the_media.shtml. The Gale Encyclopaedia of Alternative Medicine, 2000,
Gordon, Richard, 2nd edition, 2000, Eating Disorders: Anatomy of a Social Epidemic, Blackwell, Oxford
Gross, Richard Gross, 2005. The science of mind and behaviour, Hodder & Arnold, Kent.
Hwang, Mi Young. “Are you obese?” The Journal of the American Medical Association October 27, 1999 .
NHS, internet page: http://www.nhsdirect.nhs.uk/articles/article.aspx?articleId=27. Accessed on 10th May, 2007.
Orbach S (1998), Fat is a Feminist Issue, Arrow Books, http://www.nhsdirect.nhs.uk/articles/article.aspx?articleId=27§ionId=31884 The psychology of eating: Jane Ogden, 2003 Blackwell publishing, Oxford.
References: Atkin, C., & Heald, G. (1977). The content of children’s toy and food commercials. Journal of Communication, 27, 107-114 BBC, internet page: http://www.bbc.co.uk/health/healthy_living/your_weight/medical_eds.shtml Accessed on 8th May 2007 http://www.bbc.co.uk/dna/h2g2/A13785014 Accessed on 8th May, 2007. The Gale Encyclopaedia of Alternative Medicine, 2000, Gordon, Richard, 2nd edition, 2000, Eating Disorders: Anatomy of a Social Epidemic, Blackwell, Oxford Gross, Richard Gross, 2005. The science of mind and behaviour, Hodder & Arnold, Kent. Hwang, Mi Young. “Are you obese?” The Journal of the American Medical Association October 27, 1999 . NHS, internet page: http://www.nhsdirect.nhs.uk/articles/article.aspx?articleId=27. Accessed on 10th May, 2007. Orbach S (1998), Fat is a Feminist Issue, Arrow Books, http://www.nhsdirect.nhs.uk/articles/article.aspx?articleId=27§ionId=31884 The psychology of eating: Jane Ogden, 2003 Blackwell publishing, Oxford.
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