It is widely accepted that George Bush Snr. was forced to play out his presidency in the mighty shadow of Ronald Reagan. Reagan 's charm and personality was one of his greatest strengths and, even now, is widely revered for his time as President. Bush was reportedly always conscious of people 's expectations of him in view of his predecessor and this burden seemed to weigh heavily. Reagan 's achievements in Washington were considerable if not in number than in impact. His political and strategic skills were impressive and Bush cannot be said to have equalled his achievements certainly at home, and this is borne out by Bush 's failure to win re-election.
Nevertheless Bush made some staggeringly important contributions to the international arena and is deeply respected for his part in world events where there is every reason to suspect that Reagan would not have been.
The huge differences between the two are even more interesting given that Bush was a dutiful Vice President to Reagan for eight years and sought on gaining office only to take over where he left off. Bush did not set out to ring the changes between Reagan and himself; quite the opposite. He purported to be the archetypal guardian president; consolidating Reagan 's good work and continuing to steer America on the same path. So why then did they turn out to be such almost polar opposites?
This essay explores the realms of domestic politics, vision and leadership and international issues with the focus on drawing comparison between the two men and their styles of leadership and analysing in each instance who may have been the more effective president. I will conclude that, regardless of actual achievements real success in presidential terms depends on successful handling of the media, an area Reagan understood and Bush never would.
IMAGE, PERSONALITY, AND MEDIA RELATIONS
It is almost universally agreed that Ronald Reagan 's greatest strength, certainly early in
Bibliography: · Kellerman, B., 'The Political Presidency ', Ch. 11; (1984) · Light, P., 'The President 's Agenda ' Chs. 10, 11, 12; (1999) · Mervin, D., 'George Bush and the Guardianship Presidency ', Chs. 2, 9; (1996) · Rose, R., 'The Post-Modern Presidency ', Ch. 15; (1991) · Rozell, M. J., 'In Reagan 's Shadow: Bush 's Antirhetorical Presidency ', Presidential Studies Quarterly; (Winter 1998) · Wildavsky, A., 'The Beleaguered Presidency ', ch. 12; (1994)