Scenario:
In this task I am going to investigate the aims and objectives of different types of businesses. The businesses I have chosen are McDonalds and Oxfam. I am going to compare these aims and objectives by identifying the differences and similarities. Then see how they relate to their sector, the size of the business, the purpose of the business and its ownership. I am going to write a summary on a word document of what I have found.
Firstly I will be talking about the aims and objectives of Oxfam. From my research I have found the aims of Oxfam which are: * To aid third world countries in any way they can. * To relieve poverty, distress and suffering. * To campaign for a fairer world. * To educate people about nature, causes and effect of poverty. * To encourage western countries to donate and help the needy.
Their objectives are: * To advertise more. * To do more voluntary work. * To try to raise as much money as they can for the third world countries.
Now, I will talk about the aims of McDonalds which are: * To open 30 restaurants per year. * To serve good food in a friendly and fun environment. * To provide good returns to the shareholders. * To be a socially responsible restaurant. * To provide its customers …show more content…
with food of high standards, quick service and value for money.
Their objectives are: * To be the world’s best, quick serviced restaurant. * To provide more goods than the competitor. * To make a profit. * To open franchises. * To advertise more. * To put halal meat on the menu.
The similarities between McDonalds and Oxfam are that they both want to serve customers in the best possible way that they can. However Oxfam doesn’t sell items or services to customers, they provide help to the needy.
McDonalds wants to offer a quick and fast service to their customers to avoid long waiting times, Oxfam also want to help the poor and needy as fast as possible, they want to help the poor as soon as possible and as much as they can. McDonalds wants to create a fun and friendly environment for their customers, Oxfam want to be helpful to the poor and needy. McDonalds and Oxfam both want to make more people aware of their business but they are both doing it for different purposes. McDonalds is doing it to make a successful business earning profit whereas Oxfam are doing it to help those in need. Both of these businesses have a large scale and they’re both global. They are both in the tertiary sector.
Some differences are that Oxfam is a charity organisation whereas McDonalds in a PLC (Public Limited Company).
The employees at Oxfam are doing a voluntary job which means they are not getting paid for the work they do, but they are doing the job out of good whereas at McDonalds the employees get a good wage. The purpose of Oxfam is to help the ones in need and to help develop third world countries whereas McDonalds wants to make a profit. Oxfam provides free services to the poor people who are suffering from poverty, they provide the poor people with free education whereas McDonalds has no free services or goods for their
customers.
McDonalds’ target audience are everyone, they have goods and services to sell for children, teenagers, young adults, etc, They have something for everyone, they attract the mass market, Oxfam also does something similar because they also want everyone of different ages to help the poor but they mostly get young adults and the old thinking about the poor people and offering their help.
McDonalds has aims and objectives which they have to meet to keep the business going whereas Oxfam also have to meet their aims and objectives but even if they don’t the business will not be affected very much. However, McDonalds will be affected because it is important for McDonalds to make a profit for the business to keep running.